Marketing Automation in the year 2014

in 15 numbers

Focus on strategies and ideas, iPresso does the rest.

Marketing Automation has seen the fastest growth of any CRM-related

segment in the last 5 years.

Which Marketing Automation features are most

important for marketers?

Email marketing - 89%.

Lead nurturing - 84%.

Campaign management - 82%.

CRM systems, mobile

and social media integration – 80%.

88% marketers are either currently using or considering implementing Marketing Automation tools in the coming year.

What are the greatest benefits

of Marketing Automation?

Improved lead managment and lead nurturing -

86%.

Gaining measurable results - 73%.

Enhanced targeting and personalization- 66%.

67% marketers who had not yet implemented

Marketing Automation tools, planned to do so in the year 2014.

86% marketers consider ‘ease of use’ as the most important criterion when

evaluating automation tools.

81% of marketers cite ‘price’ as an important factor in their decision-making process.

77% marketers cited product integration capabilities with their CRM systems, mobile and social initiatives as an

important criterion for selection.

75% marketers also look for a tool which has analytics and reporting features.

Out of the marketers who already have an automation solution, 29% plan to increase their

investment this year.

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