marketing automation faqs
DESCRIPTION
Some FAQs about marketing automation technology.TRANSCRIPT
Marketing Automation FAQs
Marketing Automation FAQ
We have an e-mail auto-responder, isn’t that just the same as Marketing Automation?
Marketing Automation FAQ
NoAlthough Marketing Automation platforms offer an automated response function, that is just a tiny component of a comprehensive feature-set.
Marketing Automation FAQ
Marketing Automation systems replace all the separate systems you have for:
Tracking/Reporting Lead Nurturing Lead Scoring
You can find out more about all of these features on our marketing automation website.
Marketing Automation FAQ
Lead nurturing and lead scoring – what are they exactly?
Marketing Automation FAQ
LEAD NURTURING WITH DRIP CAMPAIGNSThe process of automatically “dripping” relevant information, usually via email, to sales
leads over a period of time, based either on user action or predefined time interval.
TIMELY INFORMATION
LEAD NURTURING EASY OPTIMIZATION
Marketing Automation FAQ
LEAD SCORINGThe process of scoring leads based on their interactions with your website and/or emails.
EXAMPLE:
White paper download Page view
+20 +3 +3
Link clicked
Marketing Automation FAQ
LEAD SCORINGOnce prospect reaches pre-determined ‘sales ready’ score, they can be passed on to sales.
EXAMPLE:
100 SALES
Marketing Automation FAQ
So, by nuturing leads, am I doing all the work for sales?
Marketing Automation FAQ
No, B2B Marketing has evolved beyond all recognition in recent times.
“Changes in the purchase process make it more important than ever for marketing departments to go beyond collecting responses to actually managing prospect relationships over time.”David Raab, Raab Guide.
Marketing Automation FAQ
Marketing Automation FAQ
Percentage of decisions that are made by the time buyers are ready for sales conversation.
70
%
Marketing Automation FAQ
Modern B2B marketers must now educateand engage prospects to a greater level thanever before. Relevant emails drive 18 times
more revenue than broadcast emails.
451%
Increase in qualified leads for companies using marketing automation for lead nuturing.
Marketing Automation FAQ
Isn’t producing content extremely time consuming for SMEs?
Marketing Automation FAQ
It can be, but good content is an investment.
Social media sharing
Word of mouth
Strong Content
Comments and debate
Blogging responses
Marketing Automation FAQ
of consumers prefer getting to know a brand through articles rather
than ads.
70% Content Plus
70% Sage Frog
of companies spend at least an hour on social media each
week
Marketing Automation FAQ
Marketing Automation platforms deliver this content automatically?
Marketing Automation FAQ
Yes. And automation rules and dynamic lists allowing for the content to be targetted to the right people at the right time.
We are Scotland’s marketing automation specialists. If you are interested in discovering more about the ways in which the technology can help drive business growth for your SME, please visit our marketing automation technology website or get in touch.
4 Lynedoch CrescentGlasgowG3 6EQ
Tel: 0141 332 0126Email: [email protected]