marketech agency credentials

Presented by: Ram N KumarCall: +91 9873916683 or email: ram@themarketech.in

The World TodayThe World Today

A Creative, Digital Marketing andTechnology Company, Blending

Insight, Creativity and Expertise toSolve Business Problems

A Creative, Digital Marketing andTechnology Company, Blending

Insight, Creativity and Expertise toSolve Business Problems

Our Lineage

Marketech a full service digital agency whichworks as support system for agencies

Webgenie is web service andSEO company under the aegisof Marketech

HighlightsOne-stop-Agency addressing the entire spectrum of digital services – Web

Consulting, Web Design, Web Applications, Mobile Solutions & Apps, SearchMarketing, Banner Advertising, Social Marketing and Hosting/Mailing Solutions

Best-in-class, marquee clientele in the Indian market. Rich experience workingwith other digital agencies and partners

Deep international penetration and experience through international business

One-stop-Agency addressing the entire spectrum of digital services – WebConsulting, Web Design, Web Applications, Mobile Solutions & Apps, Search

Marketing, Banner Advertising, Social Marketing and Hosting/Mailing Solutions

Best-in-class, marquee clientele in the Indian market. Rich experience workingwith other digital agencies and partners

Deep international penetration and experience through international business

Team Structure• Work Scheduling• Quality & Testing• Process

Management

• Client Acquisition• Key Accounts• Account Delivery• Client Relations

FacingFacing OperationsOperations

• Creative• Technology• Search/ Social• Media Execution

• Finance• HR & Training• Administration• IT Administration

Facing Operations

ExecutionExecutionSupportSupport

Our services

Creative Art& Design

WebTechnology

Mobile Apps& Solutions

InteractiveMarketing

Creative Art& Design

WebTechnology

Mobile Apps& Solutions

InteractiveMarketing

Clients

There's a method to the madness of integrated marketingcommunications. It's all about the three Rs:

Delivering the Right message………………..To the Right audience…………..Using the Right medium

Integrated Digital Communication ConsultingThere's a method to the madness of integrated marketingcommunications. It's all about the three Rs:

Delivering the Right message………………..To the Right audience…………..Using the Right medium

Design stands betweenyour intent and its

realizationWe believe in Co-creating the user

experience along with you

Customized Creative Designs

We provide creative but relevantdesign intelligence to your

business

• Creative Conceptualization & Graphic Art• LOGO, BRANDING & VISUAL IDENTITY• Print Creative & Production, Brochure Design• Corporate Kit, Marketing Collaterals, POS Merchandise• Corporate websites I Brand/ Campaign Microsites• E-Newsletters, Direct Mailers | E-Greetings, Screen Saver• Ad-banner Design | Campaign Landing Pages• Multimedia Presentations• WEB DESIGNS• UI/UX DESIGNS FOR DIGITAL PLATFORMS• PRE-PRESS DESIGN, PRINT

Creative Art & Design

• Creative Conceptualization & Graphic Art• LOGO, BRANDING & VISUAL IDENTITY• Print Creative & Production, Brochure Design• Corporate Kit, Marketing Collaterals, POS Merchandise• Corporate websites I Brand/ Campaign Microsites• E-Newsletters, Direct Mailers | E-Greetings, Screen Saver• Ad-banner Design | Campaign Landing Pages• Multimedia Presentations• WEB DESIGNS• UI/UX DESIGNS FOR DIGITAL PLATFORMS• PRE-PRESS DESIGN, PRINT

Analytics & Report

• Analytics tailored to Web 2.0 portals– No. of user registrations, passive to

active users, no. of new customersacquired through registered users, etc

• Activities– Defining strategic objectives

– Setting ROI milestones– Measuring and improving performance

• Areas– Website Traffic monitoring– Direct Marketing campaigns– Online Media campaigns

• Analytics tailored to Web 2.0 portals– No. of user registrations, passive to

active users, no. of new customersacquired through registered users, etc

• Activities– Defining strategic objectives

– Setting ROI milestones– Measuring and improving performance

• Areas– Website Traffic monitoring– Direct Marketing campaigns– Online Media campaigns

Web Technology

System Analysis, Consulting / SRS, Reverse EngineeringBuild or Buy Decision, Custom and FrameworkWindows & Linux Platform | API, Web Services, 3rd PartyIntegration

eCommerce Platform | Corporate Intranet/ ExtranetCustomized Internet Applications | Content Management System| knowledge management tools | Mailing list application

Our Focus AreasCloud Based

Development

Architecture design& Development

ArchitectureAssessment

Mobile ApplicationDevelopment

Native AppsDevelopment

Mobile Webdevelopment

Big Data & AnalyticsBig Data & Analytics

Strategy DefinitionStrategy Definition

Big Data PlatformSetup

ArchitectureAssessment

Design &Development for

Compliance

Mobile Webdevelopment

Mobile PlatformDevelopment

M-commerce

Big Data PlatformSetup

AnalyticsAnalytics

DevelopmentDevelopment

Application Security Service across Domain and PlatformApplication Security Service across Domain and Platform

marketechOur Key Cloud Service Offering

Assessment andAdoption Strategy

AWSWindowsAzure

Application Development forVarious Platforms

Cloud Security Assessmentand

compliance

Monetization services for your Cloud Application

SalesForce.com

Develop Enterprise Mobility roadmap – which consists of- Industry specialization.- Platform recommendations.

Implementation of your Enterprise Mobility roadmap.- Cross Platform Application development- User Experience- Test and rollout.

Our Mobility Service

Enterprise MobileStrategy & Assessment

MobilityImplementation

AndroidiOS

Windows

Titanium,Phone Gap

Implementation of your Enterprise Mobility roadmap.- Cross Platform Application development- User Experience- Test and rollout.

For Clients looking for end-to-end Mobile Testing solution:- Functional and non-Functional Testing – Security,

Compliance, Performance et al.

For Clients looking for end-to-end Mobile Testing solution:- Functional and non-Functional Testing – Security,

Compliance, Performance et al.Mobile Testing

Mobile SecurityServices

For Clients looking for a comprehensive Security Testing andServices Approach for different Mobile Platforms with respect to :- Application- User/DATA

Titanium,Phone Gap

SecureSDLC

PerfectoMobile

Our Application Security Services

marketechOur Big Data Service Offerings

Strategize and Plan your big data initiative

Architect the solution

Implementing the solution

Social Media

Securing the solution

On boarding the data, process and store data for large-scale analytics for business consumption.

Visualization

Smart Data - Footprint ReductionAnalytics

marketechTechnology and Platform Led Solutions

Highlightso Cross disciplinary

experience

o Best practices cuttingacross various lines ofbusiness

o Depth of technologyexperience

o J2EE, .NET, PHP,integration, SOA, Web 2.0,Content Management, e-commerce, Security,Portals, SaaS, etc

Core Expertise

o Reverse Engineering

o Modernization services

o Application IntegrationServices

o Business AnalyticsServices

o User Experience

o Application Security

o Performance Optimization

Mobile

o Cross disciplinaryexperience

o Best practices cuttingacross various lines ofbusiness

o Depth of technologyexperience

o J2EE, .NET, PHP,integration, SOA, Web 2.0,Content Management, e-commerce, Security,Portals, SaaS, etc

o Reverse Engineering

o Modernization services

o Application IntegrationServices

o Business AnalyticsServices

o User Experience

o Application Security

o Performance Optimization

Ecommerce

• Shopping catalogues• Shop cart application• Search• Payment systems• Mobile payments• Ecommerce security• CRM• Dispatch management• Vendor Management• Banking integration• MIS and analytics

Multimedia

• Corporate Presentations

• Interactive AV films OR interactivePresentations

• Narrative/Voice Over

• Online presentations

• Product Catalogues

Animation

• Story boarding and conceptualizing• Architectural walkthroughs and 3D set designs• Animation movies• 3D and 2D character modeling• Studio/outdoor shooting & editing• Visual effects• Voice over and background sounds

• Corporate Presentations

• Interactive AV films OR interactivePresentations

• Narrative/Voice Over

• Online presentations

• Product Catalogues

• Story boarding and conceptualizing• Architectural walkthroughs and 3D set designs• Animation movies• 3D and 2D character modeling• Studio/outdoor shooting & editing• Visual effects• Voice over and background sounds

Mobile Apps &Solutions

WAP sites – static and CMS

Mobile Apps - Native & HTMLApps, Hybrid Apps

Integration on Mobile Platform -Web CMS, Web Database, Off-lineDatabase

QR code applications

Augmented reality applications formobile platform

Interactive Media Marketing

We are experts at helping both B-to-B and B-to-C clients understand howthe Web and other interactive media can enhance their existing business

assets. We help you leverage them into significant ROI, whether youmeasure that in sales, leads, readership, awareness or business

efficiencies.

A Web brand is judged not just by fonts andColors. The user’s experience on the site is the

critical factor.

We are experts at helping both B-to-B and B-to-C clients understand howthe Web and other interactive media can enhance their existing business

assets. We help you leverage them into significant ROI, whether youmeasure that in sales, leads, readership, awareness or business

efficiencies.

Search Organic | Paid

Display Brand | Performance CampaignsMail Marketing

Social Marketing & Reputation ManagementSocial Apps. Social Media Optimisation -Identifying &managing relationships with bloggers. Social bookmarking &tagging. Managing video content with tags. Viral Marketing

Mobile Banner | Audio/Video | Device/Profile Targeted

Email Marketing

Web PR• Publishing & releasing news

on the web• Keeping track of UGC related

to a brand

• Reputationmanagementonline

– Co-ordination for repliesto negative UGC

– Publishing highlyoptimized positivearticles to improve thebalance of positivearticles in SEO

• Publishing & releasing newson the web

• Keeping track of UGC relatedto a brand

• Reputationmanagementonline

– Co-ordination for repliesto negative UGC

– Publishing highlyoptimized positivearticles to improve thebalance of positivearticles in SEO

Hella is one of the most premier and known automobile companies in the world. A marketleader in almost every other sense, Hella was struggling with its online presence for Indiaoperations. An elementary, brochure-ware website was all that it had to boast of. As a result,Hella was on the hunt for a full-spectrum digital agency that could take it ahead on theinteractive curve and keep it firmly on top.

Even then Hella’s aspirations from the Web were restricted to getting a vanilla and updatedwebsite going. Until it hired Marketech. The latter not only whiffed into Hella a new sense ofbelief in the Web, it also delivered end-to-end interactive solutions and cutting-edge customerengagement tools. At Marketech we don’t just ‘do-for-you’. We think for you.

Our engagement with Hella includes-

• Corporate Website• D2S Microsite• Search Optimization & Search Marketing• Online Advertising - Launch & Lead Campaigns• Social Marketing• Tactical Promo Campaigns• Brand Ambassador driven Events & Promos

Technology at Hella

• Real-Time Inventory/Stock Status• Order Status• Schemes and Offer Management• Target vs Achievement Status• Sales force Performance Score Card• Interactive Tools, Notices /

Circulars related to HR and Sales• Brand Promotion• Customer Feedback on existing

products and new launches• Real-time integration with

Microsoft Navision, Botree & BIsystem.

• Mobile version of portal• MIS Reports and Email/SMS Alerts

Technology at Hella

Even then Hella’s aspirations from the Web were restricted to getting a vanilla and updatedwebsite going. Until it hired Marketech. The latter not only whiffed into Hella a new sense ofbelief in the Web, it also delivered end-to-end interactive solutions and cutting-edge customerengagement tools. At Marketech we don’t just ‘do-for-you’. We think for you.

Our engagement with Hella includes-

• Corporate Website• D2S Microsite• Search Optimization & Search Marketing• Online Advertising - Launch & Lead Campaigns• Social Marketing• Tactical Promo Campaigns• Brand Ambassador driven Events & Promos

Technology at Hella

Application DevelopmentPHP based site forSearching DealerServices for Vehicles

Official Mobile App ofSachin Tendulkardeveloped for Andorid,iPhone, iPad

Official Airtel App forFormula 1 2012 developedfor Android, iPhone,Blackberry, Windows Phone

*Third Party

Client: E-tutorsWeb, Online training module,

Client: MintWeb, Mobile, Social, Media buying

Client: BBGSITEOnline Casino Game

Some recent work: Design, Coding & Content

Globe Capital: ITInfrastructure for onlineTrading

*Third Party

DIGITAL

Client:

Online Marketing: CANIFA Fashion& VTV3, VietnamServices: Designed & developedFacebook applicationfor a photo contest organized byDo Re Mi TV show & CANIFAFashion.

Ecommerce Story : MONDO VIETNAMmondo-bazaard.comEcommerce Story : MONDO VIETNAMmondo-bazaard.com

HospitalityCinnamon stays

Cinnamonstays.inRanked No.1 onTripAdvisor in

Gurgaon

*Third Party

The world leader in manufacturing support products waslooking for an agency that could manage its internal brandcommunication using online

Furthermore, in line with its legacy for innovation, UFLEX is eager to consider progressive ideas in the digitalspace. Based on its rich experience in delivering world-class digital solutions, Marketech has been able toestablish a strong association with UFLEX serving its digital needs.

Our engagement with UFLEX includes-

• Website Management• Content Development• Search Optimization• Social Marketing Consulting• Company CRM Portal Creation

Furthermore, in line with its legacy for innovation, UFLEX is eager to consider progressive ideas in the digitalspace. Based on its rich experience in delivering world-class digital solutions, Marketech has been able toestablish a strong association with UFLEX serving its digital needs.

Our engagement with UFLEX includes-

• Website Management• Content Development• Search Optimization• Social Marketing Consulting• Company CRM Portal Creation

“MintCheckpoint Quiz”25000 FB fans gained in3 weeks. 2500 contest

participations..

“MintCheckpoint Quiz”25000 FB fans gained in3 weeks. 2500 contest

participations..

KST is one of the leading real estate developer companies. KST was looking for a full-servicedigital agency that could strategize and build its web presence from scratch for the Indiachapter.

Having set off the mark with the launch of corporate website, the objective was to swiftlyengage the Internet medium actively for communication, marketing and business support.

By virtue of being equipotent across web design, web technology, search marketing, online advertising, mobilesolutions; Marketech has been able to make KST an active consumer and beneficiary of the web medium.

Today KST’s web presence meets and exceeds that of other much older and top renowned names in real estatebusiness in the country. Our engagement with KST includes-

• Corporate Website, m-Site | Project Website(s) Creation• Search Marketing – Organic and Paid• Online Advertising – consulting, planning and execution• Customer Portal and Broker Portal• Digital Creative Works- EDM, Flash Presentations

By virtue of being equipotent across web design, web technology, search marketing, online advertising, mobilesolutions; Marketech has been able to make KST an active consumer and beneficiary of the web medium.

Today KST’s web presence meets and exceeds that of other much older and top renowned names in real estatebusiness in the country. Our engagement with KST includes-

• Corporate Website, m-Site | Project Website(s) Creation• Search Marketing – Organic and Paid• Online Advertising – consulting, planning and execution• Customer Portal and Broker Portal• Digital Creative Works- EDM, Flash Presentations

KEY WHITE LABEL PROJECTS

HTML 5 based responsive website for leading car company (Agency work)Titanium platform based Mobile App for a leading media house (Outsourced by Tech firm)Logo Development for a leading Real Estate Company (Agency Work)Application and Game Development for leading car company (Agency work)Creation of Internal chat application, covering entire ERP report (Agency Work)Sales reporting system for a leading Consumer electronics brand (Agency work)Online Trading Platform for Trade XOpen X customization for Ad server

SOLUTIONHuge Digital world, billions of people and lot more possibilities

PROJECT SERVICING

• Marketech shall depute a Project Manager (PM)

ProjectServicing

Client Visit• Regular periodic tele-conversations are advised for discussions and

approvals during development phase• PM shall visit the client’s office on regular interval

Client VisitClient Visit

• Project Servicing team shall be available between 1000 hours and 1900hours on all working days.

• The team personnel can also be contacted over phone beyond regularworking hours.

TeamAvailability

A Presentation by

Marketech IT Solutions

Thank you…

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