market plan on ibn sina

WelcomeTo

Our Presentation

Presented by

• Imran Hossen ……………..11102065• Kaniz Fatema Kona ……………..11102048• Aysha Akter Shimu ……………..11102055• Md. Shams Akhter ………………11102075

The IBN SINA trust organizations:

1. IBN SINA HOSPITAL2. IBN SINA DIAGNOSTIC LAB3. IBN SINA IMAGING CENTER4. IBN SINA CONSULATION CENTER5. IBN SINA MEDICAL CHECK-UP6. IBN SINA MEDICAL COLLEGE 7. IBN SINA PHARMACETICAL INDUSTRY

Overview of the company

Product Overview

Current Market Overview

Competition

Market share

Market Growth

Selling Strategy:

Pricing Strategy:

Pricing Strategy Table

 The IBN SINA Pharmaceutical Industry

Price analysis of Esolok-20 (Esomeprazole 20 mg) Capsule

SL Product Manufacturer Pack size TP TP+VAT MRP MRP/Cap

1 Sergel Healthcare 60 294.34 342.91 390 6.50

2 Maxpro Renate 30 113.21 131.89 150 5.00

3 Maxima Acme 40 150.94 175.85 200 5.00

4 Neptor Novartis 40 211.32 246.19 280 7.00

5 Alenia Delta 36 135.85 158.26 180 5.006 Asector Novo HC 30 90.57 105.51 120 4.007 Progut Popular 32 96.60 112.54 128 4.00

Our proposed pack size : 60’s & MRP per Capsule :Tk.6.50

Action plan

Sales Forecast:

Month Number of units(Per unit = TK 390) Sales

January 40000 units 15600000 TK

February 40000 15600000

March 40000 15600000

April 40000 15600000

May 40000 15600000

June 40000 15600000

July 40000 15600000

August 40000 15600000

September 40000 15600000

October 40000 15600000

November 40000 15600000

December 40000 15600000

Total 480000 187200000 TK

.Expected Revenue: Revenue (TK): 187200000 Less: COG 20% 37440000 Gross Margin (TK) 149760000

Less: Expenses Production cost (61%) Sales Promotion cost (4%) PPM Cost (5%)

114192000 7488000 936000

Total expense 122616000 Net profit before tax(tk) 64584000 Net revenue (%) 34.5%

Control

Expected CostMonth Number of

unitsPPM cost Sales

promotion cost

Production cost

January 40000 780000 624000 9516000February 40000 780000 624000 9516000March 40000 780000 624000 9516000April 40000 780000 624000 9516000May 40000 780000 624000 9516000June 40000 780000 624000 9516000July 40000 780000 624000 9516000August 40000 780000 624000 9516000September 40000 780000 624000 9516000October 40000 780000 624000 9516000November 40000 780000 624000 9516000December 40000 780000 624000 9516000

Total 480000 9360000 7488000 114192000