marco campana - really simple strategies keeping track of your organization and issues online
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Really Simple Strategies: Keeping Track of your Organization and Issues Online
Marco Campana (marco@ocasi.org)Ontario Council of Agencies Serving Immigrants (OCASI)@marcopolisFriendfeed.com/marcopolis
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A Quick Overview
• Introduction
• Strategies
• Tools
• Resources
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Introduction
It’s about:• Learning to listen online
• Having a strategy
• Choosing the right tools for you
• Managing your workflow
• Avoiding “Garbage Overload”
• Becoming a proficient information manager – find the right information for the right people at the right time
• Learning to share and collaborate – becoming an aggregator
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What’s My Day Like?
• My strategy
• My tools
• How I stay updated and learn
• Dashboard?
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Online Reputation Management
• ORM - “The process of following online references to a brand, company, person or service while having a plan in place to deal with any negative feedback.“http://www.sitepoint.com/blogs/2009/05/20/online-reputation-management/
• Competitive Intelligence – “The action of gathering, analyzing, and applying information about products, domain constituents, customers, and competitors for the short term and long term planning needs of an organization”http://www.dynamicintegration.net/competitive_intelligence.aspx
• Listening - “The Active Listener gives full attention to listening when another is talking and focuses on what is being said. “http://www.leadershipletters.com/2003/09/12/levels-of-listening/
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Strategies - Getting Your Nonprofit Organization Ready To Listen
• Why are you listening? What are your mission goals?
• Come up with at least Five Ways You Plan To Use the Information (link to day-to-day action)
• Internal Process – how will you organize your listening?
http://beth.typepad.com/beths_blog/2009/02/getting-your-nonprofit-organization-ready-to-listen-.html
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Strategies
• Core - listen, fail informatively, and evolve
• Daily Routine – process, discipline – challenging (the 3 T’s)
• Sharing – collaborating, informing, developing expertise
• Responding – are you listening strategically?
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Learn as You Go
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Tools
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Tools
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Tools
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Tools
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Tools
Let’s review a few:• Email (Yes! Email)/e-Newsletters/Watchthatpage/RSS to email• Google Alerts• RSS and Twitter• Social Networks/Online Communities (LinkedIn, Facebook,
Ning, etc.)• Social Bookmarking - Delicious, Diigo• Mobile?
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Tools - Email as Web 2.0?
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Tools- eNewsletters/email lists
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Tools – RSS to Email
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Tools - Watchthatpage
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Tools – Google Alerts
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Tools – Google Alerts
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Tools - RSS
Actively Passive
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Tools - RSS
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Tools - RSS
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Tools - RSS
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Tools - RSS
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Tools - Twitter
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Tools - Twitter
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Tools - Twitter
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Tools - Trusted Networks
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Tools - Trusted Networks
Roll Your Own Social Network
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Tools - Trusted Networks
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Tools – Mobile?
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Pulling it all together?
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ToolsCreating Your Own Dashboard
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ToolsCreating Your Own Dashboard
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How much time?
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Resources
How I learned to stop worrying and love the early adopters!
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Resources
http://www.wearemedia.org/
http://socialmedia-listening.wikispaces.com/
http://simplestrategies.pbworks.com
Setting the Stage/Strategy
Blogs to Follow
Daily Routines
Practical Tool Examples and Explanations
Learn
Play!@marcopolismarco@ocasi.orgFriendfeed.com/marcopolis
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Images
• http://www.flickr.com/photos/tyla/2613836330/
• http://www.flickr.com/photos/matthamm/2945559128/
• http://www.flickr.com/photos/dailypic/1459055735/
• http://www.flickr.com/photos/cambodia4kidsorg/3226367547/sizes/o/
• Webinar:Twitter for Nonprofits - Jeff Patrick, Common Knowledge
• http://www.flickr.com/photos/i-1326/2968175502/
• http://www.flickr.com/photos/debschultz/1925555485/sizes/o/
• http://www.flickr.com/photos/stabilo-boss/93136022/in/pool-web2dot0diagrams
• http://www.flickr.com/photos/ycc2106/134414023/
• http://www.flickr.com/photos/luc/1824234195/• http://www.flickr.com/photos/w5nyv/
455756468/• http://www.flickr.com/photos/dan_h/
667441709/• http://www.flickr.com/photos/sparktography/
2485147794/• http://www.flickr.com/photos/skemsley/
3554049015/• http://www.flickr.com/photos/archiemcphee/
3401974951/• http://www.flickr.com/photos/timheuer/
143007903/• http://www.flickr.com/photos/bre/448847262/• http://www.flickr.com/photos/zachinglis/
41443867/• http://www.flickr.com/photos/
cambodia4kidsorg/2906235414/ • http://farm4.static.flickr.com/
3027/2905389559_d3ec3e6530.jpg
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