making ux happen: a uxpa workshop

Making UX HappenJanuary 2013

@UXPAUK #makinguxhappen

Tonight’s event is sponsored by

Thanks to our hosts

Making UX HappenA workshop

Tim Loo Strategy Director, FoolproofJason Mesut Head of User Experience, RMA Consulting

Markus Smet VP Products, Spreadshirt

Introducing the panel

Markus Smet@behumanshaped

Jason Mesut@jasonmesut

Tim Loo@timothyloo

@UXPAUK #makinguxhappen

We love to talk about this...

But we probably don’t talk enough about...

href="http://www.flickr.com/photos/8078381@N03/2827005993/">pareeerica</a>

It is easy to blame an organisation’s failure to do the right thing with regard to the user experience on the organisation

If UX practitioners genuinely want to be agents for change, we must be doing what it takes to make change happen.

Thanks for your top 3 barriers to making UX happen.

Here’s what you told us...

Source: Making UX Happen survey of top 3 barriers (94 respondents)

Photo Credit: http://www.flickr.com/photos/76029035@N02/6829415429

BUSINESS UX ADVISOR

Photo Credit: http://www.flickr.com/photos/37891053@N03/3909773517

BUSINESS UX ADVISORTHE PROJECT

Politics & organisational

silos

Client doesn't measure

or understand the value of UX

Ineffectivecommunication

& persuasion

Lowstakeholder engagement

in UX

Lack of commitment

to UX

Lack of budget

Driven by technology

and constraints

Consultant & agencyattitudes

Lack of senior-level

client sponsor for UX

Client doesn't understand

UX processes

Inertia and resistance to

change

Lack of time

Lack of resources

Client lack of vision, strategy

and business-case

Lack of consultant

skills & experience

Source: Making UX Happen survey of top 3 barriers (94 respondents)

Tonight we’re looking to share, learn and align around the required new skills, techniques, attitudes and ways of engaging to increase the impact of our work.

The Chatham House RuleWhen a meeting, or part thereof, is held under the Chatham House Rule, participants are free to use the information received, but neither the identity nor the affiliation of the speaker(s), nor that of any other participant, may be revealed.

Photo Credit: http://www.flickr.com/photos/37891053@N03/3909773517

Join your team

Team Markus@behumanshaped

Team Jason@jasonmesut

Team Tim@timothyloo

@UXPAUK #makinguxhappen

In your teams

• Think about, capture and discuss (20 minutes)– What are root causes?• The context for organisations• The context for stakeholders• The context for UX companies & practitioners

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Breaking into mini groups

• What can we do? (20 minutes)– What can we do to address root causes and raise our

impact and effectiveness thinking about: • practitioner level• consultancy level• industry level

• Mini groups present back & discuss (20 minutes)

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Next steps

• We’ll take this stuff away and summarise our conclusions

• We’ll publish this on SlideShare and the UXPAUK website

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Reconvene for open Q&A session

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Thanks once again to

...and our kind hosts

@UXPAUK #makinguxhappen