making of animated promotional video

Making of Promotional Video

Content

What is Promo -VideoTypes of Promo -VideoType of animationSteps to Create Promo -

Video

What is Promotional Video? and why we need it?

Promotional videos are marketing and sales tools designed to introduce or educate consumers about a particular product, cause, or organization.

People notice pictures sooner, and remember them for longer, than plain text.

As a marketing tool, videos are provided to customers free of charge.

A promotional video can also be utilized at a conference or exhibition.

Types of Promotional Video

Shooted Real VideoAnimated video

Types of Animation

ClassicalLimitedRotoscopeStop Motion2D 3D

Classical Animation

Rotoscope Animation

Stop Motion Animation

Limited Animation

Steps to Create Promotional Video

Pre-ProductionProductionPost-productionFinal output/Delivery

Pre-Production

Define the AudienceDevelop a Concept/storyDetermine the Form or

StyleWrite the ScriptCreate a StoryboardRecording a voice over

Story Board

Production

BackgroundsCharactersRigging(Making the

character & bg ready for animation)

Animation

Important Principles to consider while Production

Timing and Spacing

Important Principles to consider while Production

Stretch and Squash

Important Principles to consider while Production

Anticipation

Important Principles to consider while Production

Staging

Important Principles to consider while Production

Slow in and Slow out

Important Principles to consider while Production

Follow through & Overlapping

Important Principles to consider while Production

Straight ahead and Pose to Pose

Important Principles to consider while Production

arcs

Important Principles to consider while Production

Exaggeration

Important Principles to consider while Production

Secondary Action

Important Principles to consider while Production

Solid Drawing

Final Output/Delivery

Combining all scenes Adding audioFine tuning

Post -Production

Thank You