PROMOTIONAL MEDIAELI CHMOUNI

ARE VIDEOS IMPORTANT?

NOTICE THISVisual content inspires internet users

Female audiences increase video content consumption

Females aged 18 to 34 watched approximately three less hours of television last year, while internet video content consumption jumped 4 hours.

IT IS A FAST WORLD

Videos 2-3 minutes are the best

Faster than reading an article

PARTNERSHIPS

WHERE TO DISTRIBUTEFollow where people watch

Place the content on multiple channels

Do NOT do your website only

Stop worrying about people stealing your content

STEPS TO CREATE YOUR VIDEO

IDENTIFY YOUR GOALS FOR YOUR PROMOTIONAL WEB VIDEO

before you begin to produce your promotional web video, you need to think about what you want the video to accomplish. Some questions to consider include:

Who is the target audience for your promotional web video?

What will be the tone of your promotional web video? Funny? Professional? Sincere?

What do you want viewers to do after watching your promotional web video? Email it to a friend? Call your company? Click for more information?

SET A BUDGET FOR PRODUCING YOUR PROMOTIONAL WEB VIDEO

Producing a promotional web video is much less expensive than producing a traditional television commercial. If you’re video-savvy and not looking for a super-polished video, you may be able to produce your promotional video yourself for little or no cost.

To produce a high-quality promotional web video, though, you may want to consult a professional web video production company for assistance. Many companies work with businesses to develop, produce and distribute promotional web videos.

PLAN YOUR PROMOTIONAL WEB VIDEOIn the pre-production phase of your promotional web video, you’ll need to plan out how the video will look and sound. This process can be very formal, including scriptwriting and mapping out each frame of the video.

Or, if you want a documentary-style promotional web video, you can be less formal. Think about what themes you want to address, what footage you want to capture, and who will act as a spokesperson in the promotional web video.

If you’re working with a professional production company they can help you with the planning a scriptwriting process.

PLAN YOUR PROMOTIONAL WEB VIDEO (CONT)Choose a genre

Create a storyboard

Outline the resources needed

Secure good equipment

Film and re-film

Pay attention to shaky hands and audio

Edit-review-edit-review-edit-review

TIPSKeep your video short. A promotional web video should be less than 3 minutes long

Keep your video interesting. A variety of shots, angles and perspectives will make your promotional web video more interesting to watch

DO NOT USE COPYRIGHTED MATERIAL. IT IS NOT LEGAL

SAMPLESDollar Shave Club: http://www.youtube.com/watch?v=ZUG9qYTJMsI

Old Spice:

http://www.youtube.com/watch?v=owGykVbfgUE

Etrade:

http://www.youtube.com/watch?v=mDm6iKH38C0

COST VS RESULTShttp://www.youtube.com/watch?v=tyeGvhine6I

VIRALITY?

SELL THE CULTURE NOT COLD SALE CALLS.

RedBull: http://www.youtube.com/watch?v=M0jmSsQ5ptw

WORKSHOP (20 MIN)Form a team

Pick a business

Create a storyboard

Film

Upload

Share

REMEMBERShow value

Do not waist my time

Grab my attention

Quality from idea to production