making learning work for local authorities tricia hartley joint chief executive campaign for...

Making Learning Workfor Local Authorities

Tricia HartleyJoint Chief Executive

Campaign for Learning

What is the Campaign for Learning?

• National charity set up in 1996 to promote lifelong learning

• Working for society in which:

everyone has the right to learn

everyone understands and values learning

everyone has the chance to learn throughout their lives.

• Work in three main fields:

workplace

schools

family & community

Lifelong Learning?

What do we do?

The Campaign for Learning:• runs national awareness campaigns• supports practitioners and professionals• runs, regional and local projects• runs award schemes• acts as a consultant, broker and facilitator• runs seminars & events, bespoke awareness &

‘training the trainer’ sessions• offers event consultancy and management• carries out research and produces publications• lobbies, runs campaigns and seeks to influence

policy

Work with Local Authorities

• ‘Learning Local Authorities’ campaign

• ‘Making Learning Work’ project

• Learning at Work Day support

• Individual consultancy• Regional & local Projects• Work with EOLG & IDeA on

SfL & GO Award promotion

’Making Learning Work’ project

• 3 year ESF action research project

• Partners in UK, Finland, Austria

• 6 Local Authorities & 2 private sector companies

• Trying out what works best in engaging employees - especially people with Skills for Life support needs - in workplace learning

What we learned (1)

Don’t create a ‘problem’

Take a whole organisation approach

Consult with staff Develop learning

championsMake learning

relevant Make it unlike school

What we learned (2)

Use tasters & ‘Trojan horses’

Embed Skills for Life in other training

Start small – but be prepared!

Offer qualifications Provide for backup &

options – eg e-learningSet an example

What worked in engaging learners (1)

Genuine organisational commitment to learning NB importance of staff perceptions – eg Awards Ceremonies

Visible senior level buy-inHow to get it?

Get top-level staff directly involved Terminology – communication/ presentation skills?

budget management? Press the right buttons – Targets? League tables? CPA?

Performance management? Quality? Equal Opps? Use matrix of support at all levels – line managers,

Learning Reps, colleagues Keep profile high & celebrate success!

What worked in engaging learners (2)

Removing practical barriers & providing incentives:

Choice – re what, how, when to learn Making attendance easy - on-site Learning

Centres, provision to fit work patterns, bite-size starters

Relevance of learning/ work-focused approach Coherence – tie-in with work planning &

performance management Opportunities to put learning into practice Incentives – paid learning time, qualifications Compulsion – sometimes!

How will you know when you’ve got there?

• Begin with end in mind – clear objectives, SMART targets

• Get regular feedback – from learners, line managers, senior leadership - & pass it on

• Develop relevant organisational indicators that everyone understands

• Build SfL into overall workforce development planning – part of skills

continuum, not separate issue• Celebrate small improvements -

& go on doing so!

Why bother?

‘People who stop learning stop living. The same is also true of organisations.’

Charles Handy