make more money through online ads

How to Make More Money Through Online Ads

Agenda

• What types of ads can we use?• Is it worth of the effort?• How to earn more from text ads?• What to do with display ads?

display ads

What Are the Options?

text ads

video ads

affiliate

paid links

paid content

Is it Worth?

revenue = views / 1000 * RPM

• page views• ads per page• sold inventory %

• ad type & size• ad placement on page• context• number of users• sales channel• pricing model• cost of sales• relevancy• other tech factors

2 Kč < RPM > 200 Kč

Text Ads Optimization

photo J>Ro

PPC Systems

Net RPM CTR Net CPC

eTarget 3.1 0.2 10.0

Online Google 10.0 0.9 7.3

Sklik 5.9 1.0 3.6

Try it on your web site!

Before & After…

Before & After…

+ 42 %

All Work And No Play Makes … No Revenue

The Results

10 Tricks to Earn More Money from AdSense

1. The ads shouldn’t appear too much like … ads.2. A/B test everything.

+ Bonus: connect your AdSense with Analytics

Display Ads

We all LOVE them!

How to Sell the Ads?

automated selling

photo || UggBoy♥UggGirl || PHOTO || WORLD || TRAVEL ||

own sales force

photo venetianlasvegas

media agencyphoto Giorgio Tomassetti

Automated Selling

Price Floors

• Yield maximization• Direct sales protection

Ad

Plac

emen

ts

Ad Formats

• Google Network & IAB vs. SPIR & CZ market

Packaging Matters!

PLACEMENTS

IMPRESSIONS – CPT

CLICKS – PPC

CONVERSIONS – PPA

publisher ♥

♥ advertiser

Always Skate Where the Puck is Going to Be.

placementtargeting

audiencetargeting

There is NO Silver Bullet.

Try.Test.Play.

photo Alan Berning

matej.novak@centrumholdings.com

http://www.linkedin.com/in/matejnovak

http://www.doublesense.cz/clanky/

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