make more money through online ads
DESCRIPTION
WebExpo Prague 2012 presentation on web content monetization through text and display ads.TRANSCRIPT
How to Make More Money Through Online Ads
Agenda
• What types of ads can we use?• Is it worth of the effort?• How to earn more from text ads?• What to do with display ads?
display ads
What Are the Options?
text ads
video ads
affiliate
paid links
paid content
Is it Worth?
revenue = views / 1000 * RPM
• page views• ads per page• sold inventory %
• ad type & size• ad placement on page• context• number of users• sales channel• pricing model• cost of sales• relevancy• other tech factors
2 Kč < RPM > 200 Kč
Text Ads Optimization
photo J>Ro
PPC Systems
Net RPM CTR Net CPC
eTarget 3.1 0.2 10.0
Online Google 10.0 0.9 7.3
Sklik 5.9 1.0 3.6
Try it on your web site!
Before & After…
Before & After…
+ 42 %
All Work And No Play Makes … No Revenue
The Results
10 Tricks to Earn More Money from AdSense
1. The ads shouldn’t appear too much like … ads.2. A/B test everything.
+ Bonus: connect your AdSense with Analytics
Display Ads
We all LOVE them!
How to Sell the Ads?
automated selling
photo || UggBoy♥UggGirl || PHOTO || WORLD || TRAVEL ||
own sales force
photo venetianlasvegas
media agencyphoto Giorgio Tomassetti
Automated Selling
Price Floors
• Yield maximization• Direct sales protection
Ad
Plac
emen
ts
Ad Formats
• Google Network & IAB vs. SPIR & CZ market
Packaging Matters!
PLACEMENTS
IMPRESSIONS – CPT
CLICKS – PPC
CONVERSIONS – PPA
publisher ♥
♥ advertiser
Always Skate Where the Puck is Going to Be.
placementtargeting
audiencetargeting
There is NO Silver Bullet.
Try.Test.Play.
photo Alan Berning
http://www.linkedin.com/in/matejnovak
http://www.doublesense.cz/clanky/
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