low or zero budget startup product and enterprise marketing
Post on 29-Nov-2014
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arispapag
Hello.
arispapag
Aris Papagrigoriou.UX / Interaction / Interface Designer
Know your AudienceTraditional People
Low / No budget Marketing
Door-to-door approach
Pre-Product Website
Strong Brand
Smart Taglines
Social Media
Tipping PointPeople actually want this
First Customer
2010
First Customer Base
People Realised the Value
Ready to PAY for it
Paying Beta Testers
Brand AwarenessRecognition
Word of Mouth
Printed Ads in Small Retail press
National / International Press
Innovation Awards
Strong Customer Base
Re-branding
New logo
Re-branding
New Website
Clear Simple Message
Clear Benefits and Value
expo
Expo experience
Covered Costs!
Face to Face Product Demo
New Customers
Hundreds of Customers
2013
DataRetail selling Points
Valuable data
Enterprise Business Intelligence
Brand Differentiation
Different audience. Different Brand
Differentiated Marketing approach.
arispapag
Thank you.
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