los angeles march 25, 2014today’s cv portfolio . folie 7 mercedes-benz vans - history . 1932 -...

Los Angeles

March 25, 2014

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Sprinter - “The Original”

Claus Tritt General Manager, Operations, Commercial Vans Mercedes-Benz USA

Delete for Detroit

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Customer Dedication – New Organizational Structure

Passenger Cars/Light Trucks & smart

Vans

• MBUSA Culture • Driven to Delight • Processes • Policies & Procedures • Dealer Network • IT-Platform & Systems • Service & Parts Infrastructure

The Best or Nothing Vans. Born to Run

MBUSA

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Sprinter Van – “The Original”

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Mercedes-Benz Commercial Vehicles

Nearly 120 years of commercial vehicle experience 1895 - Benz Patent Motor Bus – first engine-powered bus by Benz & Cie

1896 - Motor Truck by Daimler Motoren Gesellschaft (DMG) – world’s first truck Benz Combination Delivery Wagon – first precursor of today’s vans

1898 - First DMG heavy truck – 5 tons payload

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Today’s CV Portfolio

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Mercedes-Benz Vans - History

1932 - Introduction of Mercedes-Benz L300 with a 32hp diesel engine

1955 - First Mercedes-Benz Van - L319

Today - Daimler AG is the world’s largest manufacturer of commercial vehicles The current van lineup includes Vito, Viano, Vario and Sprinter

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Worldwide Van Locations

Nutzfahrzeuge Daimler Trucks

Finanzdienstleistungen Financial Services

MBC Mercedes-Benz Cars

China - Fuzhou Started 2010: NCV2/2011: NCV3

Germany – Düsseldorf Sprinter (NCV3) – Cargo/Passengers

Argentina – Buenos Aires Sprinter (NCV3)

Spain – Vitoria Vito & Viano (NCV2)

Germany - Stuttgart Headquarters + Development

Germany – Ludwigsfelde Sprinter (NCV3) – Cab-Chassis, Vario

USA – Charleston Sprinter (Mercedes-Benz & Freightliner)

Russia – Nizhny Novgorod Opened July 2013 - Sprinter (T1N)

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• 2013 – 270,100 • 2012 – 252,400 • 2011 – 264,200 • 2010 – 224,224 • 2009 – 165,576

Global Mercedes-Benz Van Sales

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Sprinter Van History

1996 1997 1998 1999 2000 2003 2004 2005 2007 2008 2010 2011 2012 … … 2001 1995 2002 2006 2009 2013 1995

1st generation SPRINTER Diesel direct injection OM 602 1995

2006

2nd generation SPRINTER OM 642 (V6) Diesel, automatic transmission 2006

2010

New version of OM 642 with EPA10 certification 2010

1st SPRINTER in USA Diesel OM 612 2001

2001 2013

The new SPRINTER EPA13 and EPA14 with BlueTEC and BlueEFFICIENCY 2013

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•U.S. Sprinter T1N introduction under the Freightliner brand

• Integration into DaimlerChrysler

•Sprinter introduced under the Dodge brand

•Freightliner Sprinter continues

• Introduction of the NCV3 model under both brands: Dodge and Freightliner

• Introduction of the Mercedes-Benz Sprinter

•Freightliner Sprinter continues

•Dodge Sprinter is discontinued

2001 2003 2006 2010

Sprinter Vans in the USA

•Mercedes-Benz and Freightliner Sprinter continue sales

•New safety and technology continue a tradition of innovation

2013

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The marketplace we entered: The modern van marketplace:

Changing Market Tastes

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U.S. Customers

10%

15%

15% 60%

Retail/Wholesale Delivery Services

Passenger Transport Construction Trades

MY 14

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Sprinter Van

Cargo Passenger Cab Chassis Crew MiniBus

*Based on 2013CY Retails (excl. fleet)

68% 13% 13% 6% <1%

U.S. Model Mix

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U.S. Market - Sales Results

8,55916,577 20,929 21,816

190,766

229,106

250,989258,823

2010 2011 2012 2013

Sprinter Share Total Market

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Large Van Segment Sales - 2013

Uni

t Sal

es

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2014 U.S. Sales Results

0

500

1,000

1,500

2,000

2,500

3,000

Jan Feb Mar Apr May June July Aug Sep Oct Nov Dec

2,709

2,305

2013 2014

+17.5%

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U.S. Market Share

YTD 02/2012

J

+ 0.6%-pt

- 2.4%-pt

- 6.1%-pt

+ 6.8%-pt

-1.9%-pt

7.7%

25.9%

5.4%

11.9%

46%

Feb ‘14 YTD Δ YTD Feb ‘14 vs. Feb ‘13

3.2%

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Ambulance Mobile Exam Medical Equip. Paratransit

Sprinter Van Segments Freight Delivery Moving Food Delivery Expediter

RV Tailgating Toy Hauler Pets

Bookmobile Mobile Office Mobile Workbench Mobile Showroom

Utility & Cable Broadcasting Mobile Repair & Svc.

Leasing Rental

Mobile Command Fire Law Enforcement SWAT Security Armored

Catering/Rest. Florist Refrigeration Comm. Food Truck Laundry

Limousine Shuttle Campus Trans. Tour Team Vans

Marine Railroad

Construction HVAC Landscape Glass Repair Plumbing Pest Control Electrical Locksmith General Contractor

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U.S. Dealer Network

Joint network – selected Mercedes-Benz and Freightliner dealers

Currently 244 Sprinter dealers... and growing

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Sprinter Durability

Cold Heat Durability

• Testing and validation all around the world

• 5 million miles of durability testing under different operating conditions

• Service intervals extended up to 15,000 miles

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Sprinter - “The Original”

Antje Williams Department Manager, Sprinter Brand Management Mercedes-Benz USA

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What’s New - Design

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Design: 2010-2013 vs. 2014 New Sprinter (M-B)

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Design: 2010-2013 vs. 2014 New Sprinter (Freightliner)

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2014 Front Design: Mercedes-Benz and Freightliner

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2014 Sprinter Models

11+ 1 seats 2 wheelbases 2 roof heights GVWR: 8,550 lbs

2 seats 3 body lengths 2 wheelbases 2 roof heights GVWR: 8,550, 9,990 11,030 lbs

2 seats 2 wheelbases GVWR: 11,030 lbs

Cargo Van Passenger Van

Cab Chassis 4+1 seats Removable 2nd row 2 wheelbases 2 roof heights GVWR: 8,550 lbs

Crew Van

Up to 18 seats 12 packages 1 wheelbase GVWR: 11,030 lbs

MiniBus

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Enhanced powertrains improve: • Fuel efficiency • Emissions • Driving comfort

Development Philosophy

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OM651 (2.1 l, IL 4 Diesel) OM642 (3.0 l, V6 Diesel)

V6 Clean Diesel: 188 hp and 325 lb-ft / 4-cylinder Clean Diesel: 161 hp and 266 lb-ft

The new SPRINTER: Introduction of the 4-cylinder OM651 engine and 7-speed automatic in USA and Canada

Advanced Engine Applications

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BlueTEC Clean Diesel Technology

Main components: • Diesel Particulate Filter (DPF) • SCR catalyst • AdBlue dosing system • On-Board-Diagnostics and exhaust sensors • Advanced Engine Control Unit

and low emission combustion calibration

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5G-TRONIC

ECO power steering pump

energy management 7G-TRONIC PLUS

FE optimized rear axle & axle ratios

clutch coolant compressor

advanced combustion engines

BlueTEC - SCR

FE optimized generator

aerodynamic drag reduction covers

electronic controlled fuel pump

7G-TRONIC PLUS energy management

FE optimized rear axle & axle ratios

5G-TRONIC

ECO power steering pump

energy management 7G-TRONIC PLUS

FE optimized rear axle & axle ratios

clutch coolant compressor

advanced combustion engines

BlueTEC - SCR

FE optimized generator

aerodynamic drag reduction covers

electronic controlled fuel pump

BlueEFFICIENCY Features

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Up to 18% improvement in fuel economy and CO2 emissions

SprinterMY2013 OM642

New SprinterMY2014OM651

Fuel economy [mpg]

* Estimate - according to FTP75, with engine OM642 (MY13) vs. OM651 (MY14)

18% *

Efficiency

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Driving comfort with enhanced handling and drivability

• Enhanced comfort by lowering noise levels and vibrations

• Optimized handling by well balanced engine and transmission calibration

• Relaxing drivability with the 7-speed automatic transmission: 7G-TRONIC PLUS

Driving Comfort

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What’s New - Features

New Standard Feature Highlights

• New, ergonomic steering wheel

• New shifter design

• New upholstery design

• Audio 15 with • 5.8” screen • Bluetooth • USB Connection • Aux input • iPod Integration

Optional Feature Highlights:

• Navigation system

• Parktronic

• Blind Spot Assist

• Lane Keeping Assist

• Highbeam Assist

• Collision Prevention Assist

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Safety Systems

Blind Spot Assist Lane Keeping Assist

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Safety Systems

COLLISION PREVENTION ASSIST

High Beam Assist

Highbeam Assist

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Load-Adaptive ESP Program – Segment Exclusive

The Electronic Stability Program (ESP®) comprises the following functions:

• EBD (Electronic Brake Force Distribution) – Prevents the rear wheels from locking before the front wheels. • ABS (Anti-lock Braking System) – Helps to prevent the wheels from locking. • ASR (Acceleration Skid control) – Regulates wheel spin by intervening in the engine management and by braking the driving wheels. • BAS (Brake Assist) – Instantly applies all available power boost to reduce stopping distance in emergencies. • ROM (Roll Over Mitigation) – Detects rollover tendencies during maneuvers with low road speed and high lateral acceleration. • RMI (Roll Movement Intervention) – Detects rollover tendencies in dynamic and high-speed evasive maneuvers with high lateral acceleration. • LAC (Load Adaptive Control) – Determines the gross vehicle weight and supports the ESP function. • EUC (Enhanced Understeering Control) – Stabilizes the van during heavy understeer.

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Safety Features

Adaptive ESP® 9i with Load Adaptive Control

Trailer Stability Assist

Three point lap/shoulder belts

Headrests for all seats

Advanced multi-stage driver and front-passenger airbags

Post-Crash Protection

Optional

Side-curtain and torso air bags Wide-angle Bi-xenon headlights Low-speed traction control Parktronic system Rear View Camera

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Engineering Performance

• Transverse monoleaf composite front suspension resulting in larger wheel cuts for more maneuverability

• Lightweight design front end for better handling • 3500 models available with reinforced front axle allows for

heavier front axle loads • Standard front & rear stabilizer bars

• Front Brembo brakes

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Engineering - Electronics

• All electrical connections silver-coated to avoid contact corrosion

• Standard engine immobilizer

• Fully multiplexed electronics = thinner wiring

• Available PSM, a “Gateway” for vehicle info

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Engineering – Parametric Special Module (PSM) Monitors Manipulates

Engine RPM Variable engine idle

Ignition Engine shutdown, Remote start/stop

State of doors (open/closed)

Deployment of equipment

Position of equipment (ex: wheel chair lift)

Interlock

Lighting Lighting scenarios (Wig-Wag for ambulances)

Diagnostics Notifications to fleet manager

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Cargo Capacity - up to 547 ft³

Payload Capacity - up to 5,415 lbs

Side door opening area - 6’ x 4’3”

Rear door opening area – 6’ x 5’2” / 270°

Low step-in height – starting at 19.9”

Standing height – up to 6’6”

Turning Radius - 54.6 feet

Usability Features

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Sprinter - “The Original”

New for MY15

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• Standard Equipment (2500 models) • Operates above 50mph • Adaptive ESP yaw sensor detects lateral wind

force. • Adaptive ESP counter steers by selective

lateral brake intervention

Crosswind Assist – new for MY15

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High range 4x4 with available low range transfer case Available early 2015 Models: V6 Crew Van

V6 Passenger Van V6 Cargo Van w/8,550 GVWR V6 Cargo Van w/11,030 GVWR

Sprinter 4x4 – new for MY15, launch Q1/2015

• Part-time Four Wheel Drive (engage 0-6 mph) • Not 4MATIC • Utilizes 4ETS • Retains Adaptive ESP functionality • Torque Split of 35:65

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Relocated Turn Signal

Anti-Roll Bars 4.3” taller

Assist Handle

Rear ‘4x4’ Badge

Optional Low Range

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Highest Value Ratings

Vincentric “Best Fleet Value in America” award for MY2013 Mercedes-Benz Sprinter 2500 “…a clean sweep, with the lowest lifecycle costs in each of the 20 cost scenarios measured. Strong results in fuel, insurance, and repair costs helped this full-size passenger van outperform competitors from General Motors and Ford.”

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Customer Solutions

Range of Lease/Finance Solutions: • Sprinter Care Lease • Special APR Rates • Zero-TRAC Lease • FMV Lease

Extended Limited Warranty – up to 125K

Prepaid Maintenance

Certified Pre-Owned Program

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Preferred Upfitter Program

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Summary

Safety/Ergonomics • Intelligent, modern design • Unibody construction • Advanced Safety Systems - new Crosswind Assist for 2015MY

Total Cost of Ownership • Fuel-efficient diesel powertrains • Long service intervals • Mercedes-Benz Quality

Exceptional Service • Diverse product offerings • Customer-focused finance offerings • Mercedes-Benz & Freightliner Dealer Network

Summary

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Thanks!

Thank You

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