linkedin jobs: the secret ingredient to your recruiting strategy [webcast]

LinkedIn Jobs:The Secret Ingredient to your recruiting strategy

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Introductions

Agenda

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Current trends impacting staffing companies1

How to use LinkedIn Jobs to attract and source the best talent

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How to drive results to increase placements and your bottom line

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LinkedIn: A global pool of talent

6M+INDONESIA

3M+PHILIPPINES

2M+MALAYSIA

1M+SINGAPORE

2M+SAUDI ARABIA

25M+BRAZIL

128M+UNITED STATES OF AMERICA

12M+CANADA

35M+INDIA

7M+AUSTRALIA

1M+NEW ZEALAND

4M+SOUTH AFRICA

2M+UNITED ARAB EMIRATES

20M+UNITED KINGDOM

11M+FRANCE

9M+ITALY

2M+BELGIUM

1M+DENMARK

5M+TURKEY

6M+NETHERLANDS

2M+SWEDEN

8M+SPAIN

20M+CHINA

433M+ membersworldwide

+2 new members per second

Professionals use LinkedIn to…

IdentityBuild a

professional identity

NetworkConnect with

professionals and build their career

KnowledgeShare and learn industry trends, tips, and insights

Agencies use paid tools to…BrandProspect & Promote

• Build trust with candidates and clients

• Place your firm and jobs in front of 400M+ members looking for jobs and talking about business

Recruiting Solutions• Drive business

development leads• Drive passive candidate

leads and increase candidate quality

• Get in front of mobile members via the news feed

Prospecting Solutions

• Find top candidates and clients, faster

• Reach out to them directly

• Close more candidates & clients

Marketing Solutions

Close

2016 Contractor

and Full time talent trends

report

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* Download the report here

Almost everyone is open to your opportunities

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84%of global professionals are interested in hearing from a staffing firm.

Whether or not someone is an active or passive candidate, they want to know about your open roles.

Most talent is passive, but active talent is on the rise

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25%2014

30%2015

36%2016

Passive talent

Active talent

Staffing firms: The resource for contractors landing a new job

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Got a referral from someone they knew at the company

Applied through a third-party website or online job board

Used social professional networks

39%

32%

30%

Got a referral from someone they knew at the company

A third party recruiter/headhunter/staffing firm

Used social professional networks

46%

38%

37%

Permanent

Contractor

3 ways to apply these trends to your strategy

Give contractors good service

Compared to full-time candidates, contractors are more likely to hear from recruiters who don’t match them with the right

role. Train your consultants to look for strong signals that

someone is a match.

Position your firm to stand out from the

competition

Have a presence at each step of a candidate’s journey.

Encourage your teams to share updates on your firms values, people, culture and of course,

your open jobs

Empower your consultants to be brand

ambassadors

Your consultants are the first touch point in a candidate’s

journey. They can be the determining factor for whether candidates work with your firm

or not. This makes your consultants your most

important asset.

How to use LinkedIn Jobs to

attract and source the BEST talent

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Passive64%

433M+

Active36%

members

Note: Active-passive figures come from the 2016 Contractor & Full-Time Talent Trends survey conducted by LinkedIn Research Network.

Agencies turn to LinkedIn Jobs to reach BOTH active or passive

Job Board

s

Your agency

How Job Slots work

Candidates will see your jobs in:

When candidates view your jobs, they are twice as likely to respond to a recruiter’s InMail

* Additional fee

Post your job to over 433 million

passive and active candidates. Swap any of your roles into the

same slot, year-round.

Track who’s looking at your jobs, who’s

applying, what their skills are, and what companies they’ve

been working with.

See qualified candidates applying

and view their LinkedIn profiles. Filter applicants by location, experience level, role, and

more.

• Their homepage news feed• Your employee profile pages*• Your organization’s LinkedIn Career Page*• Their mobile: LinkedIn.com, LinkedIn Job Search,

and LinkedIn Student apps• Their InMail right rail• Jobs homepage and job search

2X

Post your job and automatically recommend the right job to the right candidate

Target top candidatesHarness all the power of LinkedIn’s data

to promote your jobs to just the right candidates.

Feature Jobs on Career PageGet the word out about great new jobs on

your company’s Career Page so prospects can easily find your jobs.

LinkedIn Job Slots

Feature Jobs on Jobs homepageGet the word out about great new jobs on

your company’s Career Page so prospects can find their way to you.

Post your job and automatically recommend the right job to the right candidate

Reach candidates in their inboxWant to take your job posts further? Amplify your reach by contacting the right candidates right in their inbox.

Promote Jobs in LinkedIn Search AppThen, get the visibility you need in the LinkedIn Job Search App - so you’re sure to be seen by candidates who are actively searching for jobs.

LinkedIn Job Slots

Touch points along a prospect’s journey

1. Receives InMail

2. Visits your profile

3. Visits your company page

4. Views a job opportunity

5. Opts in or out

Touch points along a prospect’s journey

1. Receives InMail

2. Visits your profile

3. Visits your company page

4. Views a job opportunity

5. Opts in or out

Touch points along a prospect’s journey

1. Receives InMail

2. Visits your profile

3. Visits your Company Page

4. Views a job opportunity

5. Opts in or out

Touch points along a prospect’s journey1. Receives InMail

2. Visits your profile

3. Visits your company page

4. Views a job opportunity

5. Opts in or out

Touch points along a prospect’s journey1. Receives InMail

2. Visits your profile

3. Visits your company page

4. Views a job opportunity

5. Opts in or out

The Job Search Journey

Assess ApplyDiscover

Meet Jenny Jobseeker

Casual Discovery with LinkedIn

Recommendations- Education- Experience- Skills- Preferences- Network- Activity

People who can connect you to opportunity

Home: Discovering jobs

A Typical Job Posting

- Text heavy- Difficult to see

who the job poster is

- No option to “Save”

- Application process daunting

Your “In”

Your Fit

Your Edge

A LinkedIn Job Posting

Apply with LinkedIn: Ease and Convenience

Key Takeaways

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The candidate’s journey on LinkedIn

Connectwith you or your consultants

Followyour company

Viewyour job

GETHIRED

Viewyour Company Page

Viewyour Career Page

Reach outto a consultant

Applyto a job

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Recruit passive as well as active candidates.

90% of global professionals are open to a new job. And over 50% of people who view jobs on LinkedIn are passive candidates.

More of the right candidates with less effort.

2X your recruiters’ InMail response rates when candidates interact with your job before a recruiter reaches out.

More qualified people to see your jobs.

In the past year, monthly job views on LinkedIn have grown 90%. And monthly job applications have grown 86%.

How LinkedIn Job Slotscan help you reach candidates each step of their journey

Next Steps

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Update your company page1

Begin posting your jobs2

Continue the conversation with a LinkedIn executive

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Call

855-655-5653

or visit bit.ly/contacttalentsolutions