Modern Recruiting: 4 Fundamentals Every Recruiter Should Master

Rob Humphrey LinkedIn

Tim Johnson Epic Games

Meet Your Speakers

@therobhumphrey

#hiretowin | @hireonlinkedin

LinkedIn = The Modern Recruiter’s Best Friend

3 0 0 M + M E M B E R S W O R L D W I D E

1 0 9 M + N O R T H A M E R I C A

The Agenda: 4 Fundamentals

1. Tell your story !2. Source like a pro !3. Promote your jobs !4. Build your brand !!

A R T I S T S C I E N T I S T

Matchmaker Marketer Salesperson Talent Advisor

Data Nerd Researcher

Technologist Psychologist

01 EVERYTHING STARTS WITH YOUR STORY

Your story starts with you…

Viewing member profiles is the #1 activity on LinkedIn !45 Million profile views take place every day

Profiles That InspireEmily Gabrian of Epic Games

01 Classy picture

02 Killer opening

03 Dress it up with media

Profiles That Inspire

04 Summary or Brand Ad?

05 Updates as Art

06 Volunteerism

Company PagesEpic Games

01 Bold, memorable visuals

02 Focus on employees

03 Updates fuel engagement

Metrics that Matter

Experiment like a scientist with Sponsored Updates

Grow you follower base

Jobs carry your story

01 Compelling opener

02 Encourage me to follow and share

03 Rich media is a must

02 SOURCE LIKE A PRO

Passive What?

Get smart Get to know your talent pools

Technology LinkedIn Recruiter Shown

02 Filters

01 Boolean Search

03 Fun with result sets

Master Boolean Search “ “E X A C T

P H R A S E“ G A M E

P R O G R A M M E R ”

A N D N A R R O W S E A R C H

P R O G R A M M E R A N D U N R E A L

O RE X PA N D S E A R C H

P R O G R A M M E R O R D E V E L O P E R

N O T R E M O V EN O T R E C R U I T E R N O T C O M PA N Y

( )G R O U P T E R M S

“ G A M E P R O G R A M M E R ” A N D

( C + + O R J AVA )

Technology

The 9 Golden Rules of InMail

Hi Atalay,

I noticed your insightful comment on Richard Branson's Influencer post last week, 'Disruptive Innovation in Financial Services'. It sounds like you know a thing or two about technology in the financial sector. At ABC we're working on cracking the digital wallet and have some high-priority projects that..."

Make InMails Beg for a Response

03 BUILDING YOUR TALENT BRAND

Talent Brand is highly social, totally public version of what talent thinks and shares about your company as a place to work. !!

Maximize your presence

01 Stretch your canvas.

02 Paint

03 Video

Targeted Status Updates

Your update

Yes, can add images

Target audiences

Involve Your Organization

Share and tell

Sharing Content

ShareFollow Button

Jobs are ambient marketing for your brand

02 Write for mobile

01 Work with…03 Test apply

A R T I S T S C I E N T I S T