leveraging social media for the job search
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SOCIAL MEDIA
AND THE JOB SEARCH
[Monday, August 30, 2010] [11:30 AM]
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What is Social Media?
Resume building with Social Media
The Job Search with Web 2.0
Some Examples to get you started
Executive Summary
Talking Points for Today’s Presentation
Monday, August 30, 2010
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Introduction to Natan.TV
My Personal Investment in Social Media
Community Building – Experience helping brands engage people andbuild communities through social media
Social Media Marketing – Helped develop social media marketingstrategies and online communities
Connection to NYU Web 2.0 Community – President of the NYU
Communications Club; connection to many students and administratorswho are using social media at NYU now
GlobalQuad.com – Researched and worked with many professionals atother schools that are leveraging social media in a structured way
Monday, August 30, 2010
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SOCIAL MEDIA IN 2010
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Social Media Tools
What is Social Media?
Monday, August 30, 2010
• The term coined by marketers to define the
websites we live on and connect with our friends on
• Facebook, Twitter, LinkedIn, Blogs,
FourSquare and Brazen Careerist are the
social networks we are going to discuss today
• Why are we talking about social media?Because 45% of employers are using social
networks to screen job candidates (1 year oldstatistic from CareerBuilder.com)
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Social Media Tools
Monday, August 30, 2010
“Kevin Colvin, an intern at the NorthAmerican arm of the Anglo Irish Bank,
was busted when photos on Facebookrevealed what he was really up to:
partying at a Halloween bash, dressed
as a fairy!
When his manager replied to the emailmessage in which Colvin excused
himself, his boss wrote back with anattached photo of the intern in costume.”
• Facebook is where you live socially on
the internet but no matter how secure your privacy settings are it’s still risky
• Every time you upload a photo or gettagged with one you need to think about
an employer seeing it (especially your default)
• Invest in your “public” Facebook profile so
employers will be happy with what theysay if they find you on Facebook. Join thecompany networks of your jobs.
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Social Media Tools
Monday, August 30, 2010
Average College Kid:
“Twitter is a silly 140-
Character Facebook
update, why would I use
it!?”
• Twitter allows you to create a mini “real-time” press page for yourself
• Twitter allows you to easily follow what employers and professionals in the
field you want to work in are doing/talking about
• Companies in ALL industries are using Twitter to post intern/job positions
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Social Media Tools
Monday, August 30, 2010
is ….• The #1 Professional Networking Site on the Internet
• A website where you MUST have a profile on to increase your visibility
in the professional world
• The best place to conduct research on different companies or industries and the people that work for them
• An extremely important link to include at the top of your resume
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Social Media Tools
Blogs
Monday, August 30, 2010
Average College Student
“I don’t want to be a
writer or journalist, why
would I start a blog?!”
• Blogging helps you formulate opinions about
the field you’d like to go into
• Blogging will give you writing samples to show
to employers (who don’t like reading your Writing
the Essay papers)
• Blogging will help you learn about the industry
• Blogging will help you become a better writer
(which helps with any profession)
• Blogging will give you a platform to interview
and meet people in different professions
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Social Media Tools
FourSquare
Monday, August 30, 2010
• Is a social network that allows you to check in with your internet-enabled
phone to locations
• FourSquare is a relatively new social network but is seriously increasing in
popularity
• FourSquare is a great place to conduct research on companies you areinterested in
• See who’s checking into their locations, who’s the mayor of the location?
FourSquare has unique information on the employees that work at the
company
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Social Media Tools
Brazen Careerist
Monday, August 30, 2010
• A professional network for Gen Y/
Millennials/PEOPLE OUR AGE!
• Creating a profile allows you tocreate digital resume that will
showcase who you are
• Joining groups in Brazen will help
you prepare for the work force andget questions answered about
jobs/internships
• Is a great way to meet other
people your age in the same boat
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RESUME BUILDING
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Resume Building
Monday, August 30, 2010
Suggestions for you!
Build your personal brand through social media
Social Media Resume Tools
Posting the “right” information
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Resume Building
Building Your Brand
Monday, August 30, 2010
Everyone has a resume with
text on a piece of paper
Using Social Media Tools
• You can help amplify yourself among a stack of resumes• You can create a safe and professional name for yourself on the Internet
• You can network with potential employers and peers in the same industry
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Resume Building
Social Media Resume Tools
Monday, August 30, 2010
These are just a few…
The best digital business card
The best way to digitally introduce
yourself to someone
The best way to list, in real time the
companies you’ve had experience with
The digital translation of you resume and
best place to receive recommendations
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Resume Building
Social Media Resume Tools
Monday, August 30, 2010
The best digital business card
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Resume Building
Social Media Resume Tools
Monday, August 30, 2010
The best way to digitally introduce
yourself to someone
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Resume Building
Social Media Resume Tools
Monday, August 30, 2010
The best way to list, in real time the
companies you’ve had experience with
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Resume Building
Social Media Resume Tools
Monday, August 30, 2010
The digital translation of you resume and
best place to receive recommendations
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Resume Building
Selecting Information
Monday, August 30, 2010
Have you spent a lot of time on this page?
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THE JOB SEARCH
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Job Search
Where to Search
Monday, August 30, 2010
• Wasserman Center!
• LinkedIn• Twitter #hashtags (#jobs #internships)
• Jatched (Created by NYU Students)
• FledgeWing (Created by NYU Students• Career Builder
• Brazen Careerist (for young people!)• Craigslist
• Monster.com• Doostang (for young people!)
• Alumni Networks (high school, summer camp, past jobs)• Connect with your NYU friends!
• AND MANY MORE!
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Job Search
Approaching a Job or Contact
Monday, August 30, 2010
• Always be professional
• Draft emails a few times
• Send emails at appropriate times (the morning is always best!)
• Create appropriate subjects with your email
• Include links to your digital resume
• Send emails from your NYU email address
• Send to the right contact at the company
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Finishing Up
Questions? Comments?
Monday, August 30, 2010
• Stay in touch with me! Grab a business card from me at the end or…
Email: natan@nyu.edu or natan@natan.tv
Twitter: http://twitter.com/twatan
LinkedIn: http://linkedin.com/in/natanedelsburg
Digital Business Card: http://card.ly/natan
Blog: http://bit.ly/natanwritingsample
• I am the President of the Communications Club and we are always
looking for new members! http://steinhardt.nyu.edu/commclub
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