lessons from lunchbox
Post on 21-Jan-2015
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Office lunch hour a month ago…
15 Days back…
…a week ago
Yesterday..
The Challenger
He…Never read Kotler uncleDoes not understand Blue OceanNever heard of Omega Rules and Delta Moments
He just did..
Packag
ing
Diff
ere
nti
ati
on
Rural cousin’s Dabba
Urban Uncle’s Hotpack
Serv
ice
Diff
ere
nti
ati
on“ ”
Hello Sir :-)How is the food ? any special needs today ?
Qu
ality
D
iffere
nti
ati
on
Healthy & Bland
Rich, Variety & Spicy
Cu
sto
mer
Exp
eri
en
ce
Diff
ere
nti
ati
on
‘Envious’ Colleagues
Happy Customers
Pri
ce D
iffere
nti
ati
on
So,
Debrief…
Yesterday.. my last dabba
I still wonder…how he learned
Kotler uncle’s Mantra
Jack Trout’s Sutra
Create, Communicate, Deliver Value to Target market at Profit
CCDVTP Marketing
Credits are due..
To “The Challenger” for the lessons
and also to the unknown artists and photographers of the images downloaded after a Google Search
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