Lessons from Lunchbox

Satya Maheshwww.LCDing.com

Office lunch hour a month ago…

15 Days back…

…a week ago

Yesterday..

The Challenger

He…Never read Kotler uncleDoes not understand Blue OceanNever heard of Omega Rules and Delta Moments

He just did..

Packag

ing

Diff

ere

nti

ati

on

Rural cousin’s Dabba

Urban Uncle’s Hotpack

Serv

ice

Diff

ere

nti

ati

on“ ”

Hello Sir :-)How is the food ? any special needs today ?

Qu

ality

D

iffere

nti

ati

on

Healthy & Bland

Rich, Variety & Spicy

Cu

sto

mer

Exp

eri

en

ce

Diff

ere

nti

ati

on

‘Envious’ Colleagues

Happy Customers

Pri

ce D

iffere

nti

ati

on

So,

Debrief…

Yesterday.. my last dabba

I still wonder…how he learned

Kotler uncle’s Mantra

Jack Trout’s Sutra

Create, Communicate, Deliver Value to Target market at Profit

CCDVTP Marketing

Credits are due..

To “The Challenger” for the lessons

and also to the unknown artists and photographers of the images downloaded after a Google Search