lean ux tips

LEAN UX TipsTakeaways from our Q&A with authorsEric Ries and Laura Klein

LEAN UX Tips

Table of Contents

Recruiting, Testing & Reporting in a Lean UX Environment

Balancing Delight & Function (Minimum Viable Product)

Applying Lean UX to an Established Product

What an Optimal Lean UX Team Looks Like

Releasing Apps

Lean UX Strategies that Apply to Games

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SECTION 1Recruiting, Testing & Reporting in a Lean UXEnvironment

LEAN UX Tips

1. Recruiting, Testing & Reporting in aLean UX Environment

Laura Klein:“If it's taking you a week to do your testing, you'retesting way too many people in one go."

Laura’s Tips:• Shorten your testing cycle.• Test 3-5 people.• Make Changes.• Repeat

SECTION 2Balancing Delight and Function(Minimum Viable Products)

LEAN UX Tips

2. Balancing Delight & Function (Minimum Viable Products)

Eric Ries:"The MVP is an experiment that helps youlearn what you want to know."

Eric’s Tip:Don’t be afraid to release an MVP, but be sureto have a plan for iterative design.

LEAN UX Tips

2. Balancing Delight & Function (Minimum Viable Products)

Laura Klein:“The MVP of a wedding cake is not �our andeggs and sugar. It's a cupcake."

Laura’s Tip:You can get away with a product that ismore functional than delightful if you solvea di�cult problem and you have littlecompetition.

SECTION 3Applying Lean UX to an Established Product

LEAN UX Tips

3. Applying Lean UX to an EstablishedProduct

Eric Ries:“Whoever learns fastest is going to win…If you're on an18 month developer cycle and you're going up againstsomeone who is on a daily, weekly or quarterly releasecycle, you're really in trouble.”

Eric’s Tips:• Create a sandbox for innovation.• Focus on one aspect at a time. • A page on a site, a game level, etc.• Make rapid changes.• Incrementally port more functionality.

LEAN UX Tips

3. Applying Lean UX to an EstablishedProduct (cont.)

Eric’s Tips (cont.):• Don’t treat usability and design as objective concepts.• Talk to customers as early as possible.

LEAN UX Tips

3. Applying Lean UX to an EstablishedProduct (cont.)

Laura’s Tips:• Consider how each new addition adds complexity and ask these questions: • What do I expect to deliver? • What will this new feature improve for me and my users?• Don’t be afraid to kill features.

SECTION 4What an Optimal Lean UX Team Looks Like

LEAN UX Tips

4. What an Optimal Lean UX TeamLooks Like

Eric’s Tips:• Break silos down.• Create a cross-functional, dedicated team.• Everyone has to have the same job description: • “Make this work by whatever means necessary.”

SECTION 5Releasing Apps

LEAN UX Tips

5. Releasing Apps

Laura’s Tips:• Don’t do focus groups. It’s a good way to talk to 12 people and get one opinion.• Release apps to learn something, and don’t worry about early bad reviews.• Things to do before adding your app to the app store: • Build an audience to see if they’re willing to buy. • Do user research to see if your app solves a problem. • User test to see if your app is usable when it gets into someone’s hands.

LEAN UX Tips

5. Releasing Apps (cont.)

Eric Ries:“You don’t get any negative reviews if no one downloads it.”

Eric’s tips:• Test on Android. • No approval process • Faster time to app store• Experiment in Android and build for iPhone.• Optimize for speed of learning instead of optimizing for revenue. • Go where the faster learning is.

LEAN UX Tips

5. Releasing Apps (cont.)

Eric Ries:“Even if we accept that the goal of building products is tohave them be as perfect as possible, getting more rapidfeedback is a faster path to that perfection than spendinga long time ‘perfecting it.’”

SECTION 6Lean UX Strategies that Apply to Games

LEAN UX Tips

6. Lean UX Strategies that Applyto Games

Eric Ries:“It’s a myth that you can’t test for fun. It’s really easy totest for fun.”

Eric Ries’ Tips:• Put your product in front of someone and watch their reaction. You'll know instantly if it's fun or not.• Look at one level as your MVP. • If someone is not willing to play past level 1, there’s no point in creating subsequent levels.

LEAN UX Tips

6. Lean UX Strategies that Applyto Games (cont.)

Eric’s Tips (cont.):• The definition of quality is in the eye of the customer.• If you change the customer, you change what quality means.• Always test assumptions.• Don't assume that you can replicate a formula when changing the context.

LEAN UX Tips

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