law firm services regional workshop - websites for law firms masterclass presentation

WebsiteMasterclass

2014

David GilroyDirector of Stuff & Things

Want a free website report?

How is your website being used?

Be contactable & trackable

Know who’s using your website

You HAVE to be mobile optimised

There are only three things that visitors use a law firm’s mobile website to do “today” :-

• Find you• Phone you• View you

The use of colour & contrast

• Different people react to different colours• It’s ALL testable if you can be bothered

Kissmetrics

Directional clues

• Arrows• Encapsulation• Stand out colour• Pathways• Eyes & eyelines

Google Algorithm

Oct-13 Penguin 2.1

Aug-13 Hummingbird (semantic search)

May-13 Penguin 2.0 (keyword stuffing)

Jun-13 Payday Loan/Porn

Originally Apr-12

Feb-11 Panda (thin content)

Why did Irwin Mitchell get banned?

Paid blog posts

Spammy blog comments

Balanced SEO

Content

Socialmedia

Links

Page structure still important

Meta title

Page name

H1 tagH2 tag

Body copy

Look into using video

Explainer videos

• Current news• Blogging• Google likes to see big sites get bigger slowly• Must be relevant to your intended audience

Improve your content marketing

Two types of content

Stock&Flow

If you were a lawyer, would you download this?

£29,595£100,000

£20,000

Do more social media – it works

Really? I did not want to know! NEVER break Rule No.1 of social media

Rule 2 of social media

It’s a

PRIVATE conversion

in PUBLIC

Social mediarule

of10

Social Media Engagement Model

Unengaged HighlyEngaged

Un Targeted

HighlyTargeted

CONNECT

BROADCAST

CONVERSE

SHARING

Do some online advertising

Make Adtext relevantTitle = 25 charactersDescription Line 1 = 35 charactersDescription Line 2 = 35 charactersDisplay URL = 35 characters