latest trends in law firm websites - october 2014

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Latest Trends in Law Firm Websites

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Are you looking to make an investment in a new law firm website? The last thing you want to do is shell out thousands of dollars for a site that’s already outdated. Make sure you’re an informed consumer by understanding the latest thinking in web marketing. Considerations include: * Business development: what are the best techniques to attract visitors and convert them to potential clients? * Smartphones: are you making sure your site is responsively designed for different browser sizes? * Design trends: what flows, colors, and compositions are we seeing? * Analytics and measurement * Site evolution through A/B testing and reiterating

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Page 1: Latest Trends in Law Firm Websites - October 2014

Latest Trends in Law Firm Websites

Page 2: Latest Trends in Law Firm Websites - October 2014

What’s the point of having a website?

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Page 3: Latest Trends in Law Firm Websites - October 2014

BETTER QUESTIONWhat are your objectives

and goals for your website?

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Page 4: Latest Trends in Law Firm Websites - October 2014

ALWAYS REMEMBER:It’s not about you. It’s about your visitor and what they are trying to

accomplish.

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Page 5: Latest Trends in Law Firm Websites - October 2014

Two Primary Objectives:Affirmation &

Business Development

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Page 6: Latest Trends in Law Firm Websites - October 2014

Affirmation: Is the person I’m seeking polished, professional,

and relevant?

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Page 7: Latest Trends in Law Firm Websites - October 2014

Affirmation: Is the person I’m seeking polished, professional,

and relevant?

www.rocketmatter.com

Page 8: Latest Trends in Law Firm Websites - October 2014

Affirmation: Is the person I’m seeking polished, professional,

and relevant?

www.rocketmatter.com

30% of all visitors to Buntrock’s

site see this:

Page 9: Latest Trends in Law Firm Websites - October 2014

>50%of all Google searches in

2015 will be mobile.

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Page 10: Latest Trends in Law Firm Websites - October 2014

www.rocketmatter.com

http://www.slideshare.net/randfish/seo-forbloggers2014

Page 11: Latest Trends in Law Firm Websites - October 2014

How you carry yourself online will send signals to potential clients and

referring attorneys.

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Page 12: Latest Trends in Law Firm Websites - October 2014

We live in a highly-polished, branded

world.

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Page 13: Latest Trends in Law Firm Websites - October 2014

Business Development: Attracting and converting clients

online.

www.rocketmatter.com

Page 14: Latest Trends in Law Firm Websites - October 2014

Business Development: Attracting and converting clients

online.

www.rocketmatter.com

Page 15: Latest Trends in Law Firm Websites - October 2014

Business Development: Attracting and converting clients

online.

www.rocketmatter.com

Page 16: Latest Trends in Law Firm Websites - October 2014

DESIGN TRENDSWhat’s emerging as

modern design trends for websites?

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Page 17: Latest Trends in Law Firm Websites - October 2014

EFFICIENCYFocused and directed user

experiences

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Page 18: Latest Trends in Law Firm Websites - October 2014

CONTENT REDUCTION/REFOCUS

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Page 19: Latest Trends in Law Firm Websites - October 2014

CLEAR CALL TO ACTION

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Page 20: Latest Trends in Law Firm Websites - October 2014

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RESPONSIVE DESIGN

Page 21: Latest Trends in Law Firm Websites - October 2014

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Page 22: Latest Trends in Law Firm Websites - October 2014

www.rocketmatter.com

Page 23: Latest Trends in Law Firm Websites - October 2014

RESPONSIVE DESIGNHow does your website look and function on a

smartphone?

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Page 24: Latest Trends in Law Firm Websites - October 2014

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Page 25: Latest Trends in Law Firm Websites - October 2014

www.rocketmatter.com

Page 26: Latest Trends in Law Firm Websites - October 2014

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Page 27: Latest Trends in Law Firm Websites - October 2014

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Page 28: Latest Trends in Law Firm Websites - October 2014

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Page 29: Latest Trends in Law Firm Websites - October 2014

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DESIGN FOR OPTIMAL EXPERIENCE

Page 30: Latest Trends in Law Firm Websites - October 2014

ANALYTICS & MEASUREMENT

If you’re not measuring, you’re not marketing.

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Page 31: Latest Trends in Law Firm Websites - October 2014

www.rocketmatter.com

ANALYTICS & MEASUREMENT

If you’re not measuring, you’re not marketing.

Page 32: Latest Trends in Law Firm Websites - October 2014

CRITICAL: VISITORS

How many visitors are coming to your website

each month?

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Page 33: Latest Trends in Law Firm Websites - October 2014

CRITICAL: PROSPECTIVE CLIENTSHow many people are

filling out forms or calling a dedicated website

tracking number?

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Page 34: Latest Trends in Law Firm Websites - October 2014

CRITICAL: CLIENT CONVERSIONS

What percentage of the people that reach out to

you become clients?

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Page 35: Latest Trends in Law Firm Websites - October 2014

IMPORTANT: SITE VISIT PATTERNS

Are people leaving your site immediately? What

pages do they visit?

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Page 36: Latest Trends in Law Firm Websites - October 2014

IMPORTANT: SOURCE

What are the sources of your visitors?

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Page 37: Latest Trends in Law Firm Websites - October 2014

EVOLVINGStay proactive and A/B test to maximize your

investment.

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Page 38: Latest Trends in Law Firm Websites - October 2014

Test Copy and Calls to Action

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Page 39: Latest Trends in Law Firm Websites - October 2014

Test Copy and Calls to Action

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Page 40: Latest Trends in Law Firm Websites - October 2014

Thank [email protected]

[email protected]

m

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