law firm services regional workshop - websites for law firms masterclass presentation
DESCRIPTION
Law Firm Services Regional Workshop - Websites for Law Firms Masterclass Presentation from Conscious Solutions. Great slides on website design, website conversion, online advertising, social media and moreTRANSCRIPT
WebsiteMasterclass
2014
David GilroyDirector of Stuff & Things
Want a free website report?
Be contactable & trackable
Know who’s using your website
You HAVE to be mobile optimised
There are only three things that visitors use a law firm’s mobile website to do “today” :-
• Find you• Phone you• View you
The use of colour & contrast
• Different people react to different colours• It’s ALL testable if you can be bothered
Kissmetrics
Directional clues
• Arrows• Encapsulation• Stand out colour• Pathways• Eyes & eyelines
Google Algorithm
Oct-13 Penguin 2.1
Aug-13 Hummingbird (semantic search)
May-13 Penguin 2.0 (keyword stuffing)
Jun-13 Payday Loan/Porn
Originally Apr-12
Feb-11 Panda (thin content)
Why did Irwin Mitchell get banned?
Paid blog posts
Spammy blog comments
Balanced SEO
Content
Socialmedia
Links
Page structure still important
Meta title
Page name
H1 tagH2 tag
Body copy
Look into using video
• Current news• Blogging• Google likes to see big sites get bigger slowly• Must be relevant to your intended audience
Improve your content marketing
Two types of content
Stock&Flow
If you were a lawyer, would you download this?
£29,595£100,000
£20,000
Do more social media – it works
Really? I did not want to know! NEVER break Rule No.1 of social media
Rule 2 of social media
It’s a
PRIVATE conversion
in PUBLIC
Social mediarule
of10
Social Media Engagement Model
Unengaged HighlyEngaged
Un Targeted
HighlyTargeted
CONNECT
BROADCAST
CONVERSE
SHARING
Do some online advertising
Make Adtext relevantTitle = 25 charactersDescription Line 1 = 35 charactersDescription Line 2 = 35 charactersDisplay URL = 35 characters
