launching a startup v2

Launchinga start-up

in Germany /How to get VC funding

Monte Miersch

Baku, 28.03.2009

MIKESTAR.com

MIKESTAR is transporting the Social Gaming Trend Karaoke from the consoles world into the Web.

Product description:

Users can select from hundreds of songs, play them in a web browser and record their own performance.

Recordings can be shared with the community. Furthermore MIKESTAR contains a contest area, in which users can mess in singing against each other.

Online-Karaoke as killer application in growth market of „Casual Games“

SCEE

Market potential

Research Bravo, 2007

How to earn money

Four strong revenue streams assure sustainability

Personality of founders!

Innovation / Strategic competitive advantage

USPs

High potential to grow

Market barriers for competitors

Usage for customers

Realistic approach and plausibility

Exit story

Risk profile

Investment criterias

Consulting for VC funding

Get them on board, as BA maybe

Networking

Barcamps and more

Talk! Talk! Talk!

Get help

Don‘t do everything on your own

Financing

BUSINESS ANGELS

VENTURE CAPITAL

PUBLIC LOAN PROGRAMS

INDUSTRY

1. Crash of Stock Markets Company valuations are going down Less exit channels

2. Overestimation of traffic importance / ad revenues Forecasting too high last months / years

3. Stronger selection Only the best are chosen But still copycats with proofed models Transaction-based! business models

Current situation

Start early!

You have to and SHOULD talk to many investors Decide wisely Don‘t look only on the money

Raise as much money as possible at the beginning

Especially these days

General stuff

Investors will let you wait to get best out of the deal

Example from Germany

Volume: 270 Mio. EUR

Investors: Germany, KfW, BASF, Telekom, Siemens etc.

Focus: Innovative High-Tech companies within seed phase

Investments: Up to 500 TEUR per company

plus: financial engagement from founders required

and from at least one additional investor / BA

Coaching: Hands-on-Support by a coach

Innovative Technology Topics

R&D-based companies with „incubated technology“

„small company“ in the sense of the EU, located in Germany

Not older than a year

Technology Know-how from founders

Seed financing enough for at least proof of concept or prototype

HTGF Target Group

Investment decision

Process of Selecting

VCs proof concept, market, technology etc.

Help them! Show your strengths Don‘t hide weaknesses – explain how to reduce Ask other invests to share experience

Letter of Intent

Definition of time period and content

Investor is your friend, not your enemy

Due diligence

Once again: Talk!

Management Team Focused Goals Budgeting Documentation

IT

Processes

Legal Due Diligence Market / Commercial Due Diligence

Due diligence

Have at least a fall back solution

due diligence

Contact

MIKESTAR GmbHGluckstr. 53a22081 HamburgGermany

Monte A. Mierschmm@mikestar.comT +49 40 7930 4352M +49 171 9988 198