launching a product

1

2

OUR COMPANY• Connected group or series of photos

• Existing from last 10 years.

• Existing products:-−Camera−Video camera−LCD monitors

• Our existing products have done extremely well in the market.

3

EXISTING PRODUCTS:

4

VISION • To provide people with more comforts.

• Our product also gives an opportunity to view all your memories all your photographs in one casing, in one edge, in one frame.

5

Mission

•Our mission is to show our creativity and satisfy the needs and perception of the customers and must be affordable to them.

•To achieve higher customer relationships in the long term duration and creating a variety of products line in the long run by generating profits.

6

OBJECTIVES• Satisfy the customer needs and perception

by making it affordable for them.

• To develop a huge customer network for financing and spreading up of the business.

• Our main objective is to provide better quality of products at affordable price and sell the product all over the market with a motive of gaining profits.

7

Why a digital photo frame…?• After a long survey, NeXuStm found that

people are tired of flipping their plastic sheets to see their photos.

• They are even tired of pinning nails into the walls to hang their photo frames.

• Some times they loose their best memories, best photographs.

• Hence, NeXuStm decided to launch a digital frame that helps people to view their photos in one casing, in one edge and in one frame.

8

• First P of marketing mix.

• Other P’s of marketing are price, place, promotion.

• Products becomes customer's solution.

PRODUCT

9

WHAT IS A DIGITAL PHOTO FRAME?

• Digital photo frames are common in 8 inch to 12 inch sizes. Some digital photo frames can only display JPEG pictures. Most digital photo frames display the photos as a slideshow and usually with an adjustable time interval. They also can send photos to the printer.

• Others support additional multimedia content, including movie clips recorded in a digital camera's movie mode, MPEG video files and/or MP3 audio. Many can display text files.

10

• Digital photo frames typically display the pictures directly from a camera's memory card, though certain frames also provide internal memory storage despite the high price of in-built memory. Some allow users to upload pictures to the frame's memory via a USB connection, or wirelessly via Bluetooth technology.

• Some include a rechargeable battery.

WHAT IS A DIGITAL PHOTO FRAME?

11

DIGITAL FRAMES VERSUS PRINTED PHOTOS

• A digital frame provides the same emotion-rich experience as a traditional photo album without handling and without occupying the computer or the TV set. Eye-catching in the room, it is also a more casual way to show off pictures to visitors.

• Rapidly falling prices and revolutionary features, like the ability to update the contents remotely, are likely to make this gadget available everywhere.

12

FEW SPECIFICATIONS

• The sleek and stylish NeXuStm NDP series Digital Frame hosts a suite of features including the innovative Quick Touch Border, as well as accessories for enhancing your home.

• Transferring pictures from your PC

to your NeXuStm NDP is quick and easy

13

DIFFERENT MODELS

14

FEATURES• Portable Music player,

• Pen stand,

• Calendar and clock,

• Notes,

• Games (3 preloaded games),

• WI-FI,

• Video,

• Mood settings.Oh my god…!!What’s that…??

15

• Photo editor,

• Bluetooth,

• Remote interface.

16

PRICE• Pricing is one of the four Ps of the

marketing mix. Price is the only revenue generating element amongst the 4ps, the rest being cost centers.

• Pricing is the manual or automatic process of applying prices to purchase and sales orders, based on factors such as: a fixed amount, quantity break, promotion or sales campaign etc.

17

• Minimum price – Rs.6000/-

• Maximum price – Rs.13,500/-

• Calculations.

PRICE

18

• Distribution (or place) is one of the four elements of marketing mix.

• The distribution channel

• Frequently there may be a chain of intermediaries, each passing the product down the chain to the next organization, before it finally reaches the consumer or end-user. This process is known as the 'distribution chain' or the 'channel.'

PLACE

19

• Each of the elements in these chains will have their own specific needs, which the producer must take into account, along with those of the all-important end-user.

PLACE

20

NeXuSTM OUTLETS & ADVANTAGES IN THESE PLACES

• Inorbit mall

• Moksha plaza

• Andheri link road

• Croma

• Pheonix mills-

21

PROMOTION• Promotion is the fourth P of

marketing mix.

• Promotion involves spreading information about a product, product line, brand, or company. It is one of the four key aspects of the marketing mix.

22

PROMOTION IS GENERALLY SUB-DIVIDED INTO TWO

PARTS

• Above the line promotion: −Promotion in the media (e.g. TV,

radio, newspapers, Internet and Mobile Phones) in which the advertiser pays an advertising agency to place the ad

23

• Below the line promotion: −All other promotion. Much of this

is intended to be subtle enough for the consumer to be unaware that promotion is taking place. E.g. sponsorship, product placement, endorsements, sales promotion, merchandising, direct mail, personal selling, public relations, trade shows

24

• E marketing:-−E-mail marketing is a form of

direct marketing which uses electronic mail as a means of communicating commercial messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing.

Our promotion strategies.

25

• Viral marketing:-−The buzzwords viral

marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness

Our promotion strategies.

26

−It can be word-of-mouth delivered or enhanced by the network effects of the Internet.

−Viral promotions may take the form of video clips, interactive Flash games, brand able software, images, or even text messages. The basic form of viral marketing is not infinitely sustainable.

27

Our promotion strategies.

•Advertisements.

•Sale promotion.

•Publicity.

28

ADVERTISEMENTS.• Video

• Posters

• Charts

• Web site

• E mails

• Skit

• SMSes

29

SALES PROMOTION• Note pads.

• Converted our digital photo frame into a notepad.

30

PUBLICITY• Online newspaper

• Web site.