launching a new product

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Launching A New Product @chrisyeh PBworks AskTheHarvardMBA.com

Post on 21-Oct-2014

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This is the deck I used for my presentation to the SVPMA meeting. There were about 100 people in the audience that night.

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Page 1: Launching a new product

Launching A New Product

@chrisyehPBworks

AskTheHarvardMBA.com

Page 2: Launching a new product

15 years of startup marketing

Page 3: Launching a new product

People think marketing is this

Page 4: Launching a new product

Press is an effect, not a cause

Page 5: Launching a new product

Marketing = An effective story

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Who are you telling?

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What are you telling them?

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Why should they believe you?

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The Hiten Shah Secret

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Market before you build product

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Develop key relationships

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Slowly build overnight success

“Timing, perseverance, and ten years of trying will eventually make you look like an overnight success.”

--Biz Stone

(Twitter founded in 2006)

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Concrete next steps

1. Identify the key issues your startup touches2. Become part of the conversation3. Cultivate the influencers (follows & replies)4. Produce (or borrow) compelling content5. Build a need in the marketplace6. Launch a product that fills that need7. Print out TechCrunch headline for your mom

Page 14: Launching a new product