product launching tractor
TRANSCRIPT
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New product launching
Presentation
By
SAM Group
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Sandip 39
Sawpnil 04
Abhay 34
Mahesh 14
Maruti 17
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Agriculture in Indiais one of the most
prominent sectors inits economy.
Agriculturein India isone of the
mostprominent
sectors in itseconomy.
Indian Agriculture Sector
600 million farmersinvolved agriculture related
activities.
Vision of IndianAgriculture
Indiahad 168million
hectaresland and
Indiaranks
secondonly to the
U.S. insize of
agriculture.
a
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Tractor is the major farm
equipment marketed underagriculture and agriculturedurable category to ruralIndia.
Tractor is considered asstatus symbol in rural areaand is used as means ofconveyance andtransportation.
Mahindra and Mahindra isthe leader is tractormarketing in rural India withmore than 38 per cent market
share.a
a Introduction of tractor
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0
5
10
15
20
25
30
35
40
Mahindra
I.T(S
onalika
)
Punjab
Tracto
rs
HMTT
ractors
Mahin
draG
ujarattr
actors
VSTMi
tsubishi
Mahindra
I.T(Sonalika)
Punjab Tractors
HMT Tractors
Mahindra Gujarat tractorsVST Mitsubishi
10.9 10.7
2.7 0.9 0.4
a
38.0
Market Capitalisation of the major tractors
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A. Study Objective:
To study and analyze the customer satisfaction.
B. Type of Research:Descriptive
C. Research Approach:Survey
D. Research Instrument:
Questionnaire
E. Sampling Unit:Agricultural people of Punjab
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Research Methodology
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G. Sampling Procedure:Stratified Random Sample
H. Contact Method:Personal Interview
Limitations of the survey:
Sometime respondents refuse to cooperate and it maypossible that they give biased and dishonest answers.
Marketing Research takes time and money.
It may possible that personality and caliber of tworesearchers are different and thus their findings could alsovary.
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F. Sample Size:100 Peoples
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1) Are you satisfied with the quality of the competitivetractors
1. Yes 72%
2. No 28%
Yes
No
a
Analysis of the Survey
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2. Are you satisfied with the Price of the competitivetractors
1. Yes 68%
2. No 32%
Yes
No
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3. The price of the competitive tractors?
1. Low 0%
2. Perfact 38%
3. High 52%
4. Very High 10%
Low
Perfact
High
Very High
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4. Are you satisfied with the model of the competitivetractors
1. Yes 67%
2. No 33%
Yes
No
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5. Are you ever had the problem with the competitivetractors
1. Yes 56%
2. No 44%
Yes
No
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6. Which type of competitive tractors are mostly liked?
1. MAHINDRA &
MAHINDRA
58%
2. PUNJABTRACTORS
17%
3. INTERNATIONALTRACTORS
11%
4. MAHINDRA GUJARATTRACTORS LTD
14%
Personal wash
Laundry
Oral care
Hair care
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Agriculture is the backbone of India and Punjab isthe no one agriculture state in India .
After the survey we come to know that most of thefarmers are not fully satisfied with current
tractors, because of the speed, Seat, ServiceCenter, High Price ,Trolley, High Petrol Price.
Mahindra and mahindra is one of the leadertractor in India.
People wants tractor not only for farming butalso for transportation purpose with better speed.
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Conclusion
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TRACTOR
AK
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aAGRI- KING AGRI-KING AGRI-KING
AGRI-KING AGRI-KING AGRI-KING
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isan i aan ural i Shan
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Profile
HssdshsdsdhsdSAM
Chairman Mahesh Ambani
Company Sam
Headquarters Ludhiana , India
Address 12, BathindaIndustrial EstateSingh Road, Batinda(w) Ludhiana8945612India.
Phone No : 91-02222021031/5158/6027/22873388/
Website Www.Agriking.ComWww. Sam. Com
Fax 91-022-22028780/8990/22875485
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What is biogas?Biogas consists of about 60%methane (CH4) and 40% carbondioxide (CO2). Other wordsbiogas are sewage gas, mine gas
and marsh gas.
Advantages ofBiogasA clean fuel
Use of wastage
Environmental Benefits
Bio gas
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Biogas And Diesel Engines
Comfortable Seat
Sound System
Forward -Reverse / 8 Gears3-year Limited Warranty
Speed 60(mph)
Features of A.K. Tractor
Kisan Ki Jaan Rural Ki Shan
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AK Tractor
Reduction inwork force
Conveyance andtransportation
Less timeconsuming
Increasingproductivity
Advantages
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Diesel engine
Kisan Ki Jaan Rural Ki Shan
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Spare parts
Genset EnginesL
iners & PistonSmall spare parts
Disc Brake Crank Shaft Connecting Rods
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TRACTOR4 ps
AK Tractor
Place People Promotion Price
Punjab Rural people Yuvraj Singh 4,25,000
Kisan Ki Jaan Rural Ki Shan
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Place
Ludhiana
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Dfkjaskj
Place
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PeoplePeople
TRACTOR
AK
Kisan Ki Jaan Rural Ki Shan
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Dish T.V.
Banner
Wall paintingWeekly bazaar
Sam Rural finance
Yuvraj singh Brand Ambassador
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Promotion
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Pricing
Low price
Price
Penetration price
Kisan Ki Jaan Rural Ki Shan
High Volume
Our tractor price is less as compare to the competitor.
Our tractor price is 4,25,000 only.
Penetration price
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Future Launch
Mini Tractor
Battery Tractors
Long Term Goal
Future planning
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