lake geneva rotary social media branding
Post on 16-May-2015
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- 1. Your Brand and Social Media
- How Facebook, Twitter, & Foursquare Can Solidify Markets & Open New Ones
Presented By: Matthew B. Olson 2. Your Business, Your Brand and Social Media Brand & Social Media
- EverythingHas A Brand.EverybodyIs A Brand.
- Personal Brands & Personable Brands
- Social Media is a Vehicleand Not a Destination
- What are Interest Communities?
3. Different Social Media Tools, Different Functions Social Media Tools
- Most critical social media tool:your website
- When and Why Facebook Leads the Pack
- Make Connections with LinkedIn
- Conversing with Twitter
- Make Everybody a Local on Foursquare
4. 5. 6. How does a business get started? Listen, Respond, Engage,and Be Helpful
- Listen
- Find where discussions happen online
- Discover key topics and trends
- See who key players are
7. How does a business get started? Listen, Respond, Engage,and Be Helpful
- Respond
- Learn the dos and donts of onlineconversations, the net-iquette
- Respond to direct questions or relevant news
- Understand the difference betweenreacting and responding
8. How does a business get started? Listen, Respond, Engage,and Be Helpful
- Engage
- The Golden Rule of social media:
- Thou shalt ENGAGE
- Listen twice as much as you speak
- Understand it is a personal conversation
9. How does a business get started? Listen, Respond, Engage,and Be Helpful
- Be Helpful
- To succeed in Web 2.0 youneed Customer Service 1.0
- Be seen as a resource not a sales outlet
- Be approachable, personable and human
10. Thinking Beyond Your First Tweet STOP! Make A Plan
- Personal Voice vs Brand Voice
- No Place for Wallflowers
- Content! Content! Content!
- Nothing is overnight
11. Get it to work for you Connect w/ Customers
- Every social media outlet is aringing phoneWill you answer it?
- Never be afraid of new mediums
- Facebook, LinkedIn, Twitter and Foursquarewill fade away, but the demand forcustomer servicenever will
12. Recommended Thought Leaders
- Chris Brogan (Book: Trust Agents)
- Brian Solis (Book: Engage)
- Jason Falls (Social Media Examiner)
- Olivier Blanchard (The Brand Builder)
- Gary Vaynerchuk (Book: CRUSH IT)
13. Recommended Websites
- socialmediaexaminer.com
- chrisbrogan.com
- briansolis.com
- socialmediatoday.com
- garyvaynerchuk.com
14. Find Us in Real Life: 1624 Hobbs Drive PO Box 491 Delavan, Wisconsin 53115 Tel: 262.725.4500 Find Us on the Web: SignalfireProductions.com Twitter.com/_Signalfire_ Facebook.com/Signalfire
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