krzewinski adv 492 new media drivers license class: final presentation mary claire
Post on 11-Nov-2014
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Target Audience
• Detroiters
• Michigan History Enthusiasts
• Instructors andStudents
Define Success
• Increased blog traffic/posts
• Grow e-newsletter opt-in list
Research
• How is target audience searching?
• Analyze current StraitsTalk traffic
Birds of a Feather
• Leverage Twitter plug-ins
• Follow other history buffs
• Push blog posts to Twitter
Social Media and E-mail
• Add “share controls” to the StraitsTalk e-newsletter
• Announce e-newsletter deliveries via Twitter and blog
• Encourage forward to a friend
Face time
• Create Facebookpage for AntoineCadillac
Let them find you
• Adwords
• Meta data
• Blog index
Blog, Blog, Blog
• Keep content fresh
• Guest bloggers
• Recommend blog
Evaluateand Repeat
• MonitorBlog activity
• Adwords diagnostics
• Measure Twitter
Thank you!
• Visit http://blog.StraitsTalk.comto explore new frontiersin old Detroit!
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