kids h8 facebook
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Confidential and Proprietary space150 ©2014
January 10th, 2014
kids h8 facebook
Monday, January 20, 14
Confidential and Proprietary space150 ©2014
Monday, January 20, 14
Confidential and Proprietary space150 ©2014
why does genZ hate FB?
Monday, January 20, 14
Confidential and Proprietary space150 ©2014
parents are so embarrassing(easy answer)
Monday, January 20, 14
Confidential and Proprietary space150 ©2014
but it’s more complicated than that
Monday, January 20, 14
Confidential and Proprietary space150 ©2014
gen z/ population of 23 million
/ 0 to 18 (today to 1995)
/ Haven’t left home
/ Confident
/ Never known a world without internet
/ Aware of finances, future economic woes
Monday, January 20, 14
Confidential and Proprietary space150 ©2014
plenty of networks to join
Monday, January 20, 14
Confidential and Proprietary space150 ©2014
“They [teens] dislike the increasing number of adults on the site, get annoyed when their Facebook friends share inane details, and are drained by the “drama” that they described as happening frequently on the site. The stress of needing to manage their reputation on Facebook also contributes to the lack of enthusiasm”
Source: Pew Teens Social Media and Privacy
Monday, January 20, 14
Confidential and Proprietary space150 ©2014
Monday, January 20, 14
Confidential and Proprietary space150 ©2014Source: Pew Teens Social Media and Privacy
94%of teens with social media have a facebook
Monday, January 20, 14
Confidential and Proprietary space150 ©2014
millennials
/ connection to disparate family and friends
/ repository of photos and information
gen z
/ hub for contact and personal information
/ not connection (remember these kids have not left home, connection to friends is still physical)
they just use it differently
Monday, January 20, 14
Confidential and Proprietary space150 ©2014
Facebook is more of a utility than a source of entertainment
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Confidential and Proprietary space150 ©2014
utility frequent use niche or spikes of use
not all networks are that synonymous
Monday, January 20, 14
Confidential and Proprietary space150 ©2014
Public Private
amass followerstransparent
news
specific followersexclusiveexpression
the digital pendulum swings back and forth
Monday, January 20, 14
Confidential and Proprietary space150 ©2014
just because the pendulum swings one way doesn’t mean
it won’t swing back
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Confidential and Proprietary space150 ©2014
Each social network earns a role in teens’ lives. Use the
role appropriately when trying to speak with them.
Monday, January 20, 14
Confidential and Proprietary space150 ©2014
thank you.elsa perushek : strategist
Monday, January 20, 14
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