kickstarting your content marketing

KICKSTARTING YOUR

CONTENT MARKETING

How do you market something?

Option 1: Personal Marketing

Option 1:Personal Marketing

Option 1: Personal Marketing

NetworkingWord-of-mouthPersonal networks

Option 2:Mass Media Marketing

Option 2: Mass Media Marketing

Newspaper AdsTelevisionRadioPaid SearchBanner Ads

Option 3

Option 3

Option 3

Option 3

“Bringing the World to the Farm”

Content Marketing

Building a stronger relationship with a targeted community by creating and distributing consistent and highly useful

content.

Mass Media Advertising

Media is created for ads

Channels are scarce

Attention is plentiful

Production/Distribution costs are high

Value is in the mass market

Connection Economy

Media is created for ads

Channels are scarce

Attention is plentiful

Production/Distribution costs are high

Value is in the mass market

connections

infinite

scarce

low

niche

Mass Media Advertising

Examples

Examples

Examples

Why is Content Marketing right for you?

• Smart way to have the scale of Mass Media and the connection of Personal Marketing

• Smart way to build authority with your ideal community

• Smart way to transition from renting to owning

• Smart way to create an asset for your company

Content Marketing

Goal:

Community:

Need:

Content:

Sell more Tyres (increase Tourism)

Those who can afford a car, but don’t own one yet

Don’t know where to travel, what to do

Guidebook

Tips to Get Started

• Start Strategic

• Start Useful

• Start Consistent

• Start Known

• Start Staffed

Questions?

Free course on “Intelligent Marketing”

www.MadrasMediaMarketing.com

neil@madrasmediamarketing.com+91 9840807617