just your type: web typography & you

Post on 28-Jan-2015

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Presented at MinneWebCon 2011 Web typography is making the internet look better than ever before. You're particular about the fonts you choose in other mediums, don't settle for anything less for your online projects. This session will address the basics of effective typography and techniques that everyone can apply right away to harness the power of web typography on their website or blog.

TRANSCRIPT

About Me• Web Designer

• Type Geek

• Font Snob

We’ll Cover:• Web typography (past/present)

• Web fonts (what/how)

• Ways you can make it happen

Web TypographyA “new” way to use type on the web.

A Brief History of Type* *on the web

1996• Early web looked like sh*#

1996• Web pages would only display fonts

installed on a user’s computer

• “Core Fonts” introduced

2004• Not much changed :(

2007• CSS3 introduces @font-face

• Web fonts are born

• Huzzah!

2007

BUT, browser support is limited

2010

Browsers finally catch up. All of ‘em.

Web FontsAllow web designers to use fonts that are not installed on the viewer's computer.

Web Fonts

Source: http://www.webtype.com/blog/Webtype-serving-95-percent-of-all-desktop-browsers/

newyorker.com: NY Irvin, Times New Roman, Arial

@font-faceNot a Twitter account.

@font-face• Clean

• Doesn’t use Javascript, Flash, images, etc.

• Searchable, selectable

• Accessible

• Standards-compliant

• Fast & efficient

• Awesome

@font-faceNo longer just for web designers comfortable with changing code

@font-faceMany options for everyone.

@font-face Services• Typekit - http://typekit.com/

• Kernest - http://kernest.com/

• Webtype - http://webtype.com/

• FontShop - http://www.fontshop.com/fontlist/n/web_fontfonts/

• Fontdeck - http://fontdeck.com/

• Fontspring - http://www.fontspring.com/

• Typotheque - http://www.typotheque.com/webfonts

• MyFonts - http://new.myfonts.com/info/webfonts/

• Fonts.com Web Fonts - http://webfonts.fonts.com/

• Google Web Fonts - http://www.google.com/webfonts/

• Font Squirrel - http://www.fontsquirrel.com/

How it worksJust 2 Steps:1. <head> link

<link href="<link href="http://kernest.com/guffaw.css" media="screen" rel="stylesheet" type="text/css" />" media="screen" rel="stylesheet" type="text/css" />

2. CSS code

#content h1 {font-weight: normal; font-family: 'Arvo';text-rendering: optimizeLegibility;-webkit-font-smoothing: antialiased;}

With great power comes great responsibility

Choose your fonts wisely

• Mood is important

• Should be appropriate to purpose

• Avoid overused fonts

http://typedia.com/

Less is more• Don’t use too many fonts

• Stick with 1 or 2

bobulate.com: Skolar Web

Don’t forget the stacks

• Alternative fonts are a must

www.abookapart.com: Lucida Grande, Trebuchet MS, Georgia

Test. Test. Test.• Display will vary by browser,

platform and device

Get Inspired• Pay attention to what

and how others are doing it

http://typekit.com/gallery

clockwork.net: Kulturista Web, Helvetica Neue

adamstoddard.com: Sorts Mill Goudy, League Gothic

http://chengyinliu.com/whatfont.html

?s

Mykl Roventine designer of things myklroventine.com @myklroventine

Thankyou!

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