typography what is type? where and how is it used? video “a lesson on typography”
TRANSCRIPT
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TYPOGRAPHYWhat is type?Where and how is it used?
Video “A Lesson on Typography”
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TYPOGRAPHYDo you think type is boring?Why or why not?
Video: “ASICS 2011 TV Commercial”
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TYPE BASICSMain goal = LEGIBILITY
◦It must be readableIf no one can read it, it’s no good!
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TYPE BASICSSeparated into four categories:
Serif Sans Serif Script Display
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SERIFExtra shapes on the letter formsAlso referred to as “feet”
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DIFFERENT TYPES OF SERIFS
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SERIF
Best use = large blocks of text
The extra shapes on the letter forms guide the eye and make the lines of text easier to read
Has a more traditional look and feel
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SANS SERIFSans means “without”No extra shapes on the letter forms
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SANS SERIF
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SANS SERIF
Best useheadlinessubheadlinescaptionssmall blocks of text
Has a more modern look and feel
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SCRIPTCursive, calligraphic, or
“handwritten” type, also includes “graffiti” fonts
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SCRIPT
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SCRIPTBest use = one word headlines,
logos, anything that needs voice (like a quote)
Has more “personality” – can be more sophisticated and elegant, can be more informal and fun
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DISPLAYAny font that doesn’t fit into one
of the other three categories
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DISPLAY
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DISPLAYBest use = one word headlines,
logos
Has more “personality” – can be more sophisticated and elegant, can be more informal and fun
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IN CLASS TODAYOpen up a Word document and create a 4 columned, 2 rowed table (table > insert > table). Label as below. Put 4 fonts under each heading to demonstrate your understanding of that type category (you’ll have a total of 16 fonts). Partnered groups will do 8 fonts per category). Save as T1_Lname and turn in.
Serif Sans Serif Script Display
1. Adobe Garamond Pro
2. Font name3. Font name4. Font name
1. AHJ Advertisers Gothic
2. Font name3. Font name4. Font name
1. AHJ Aladdin2. Font name3. Font name4. Font name
1. AHJ Chrisma1. Font name2. Font name3. Font name
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FOR TOMORROW …Choose a “theme” (Example:
Food)Make a list from A-Z of words or
phrases that go with that theme Example: Apple, Banana, Carrot,
Doughnut, etc. You need words for all 26 letters of the
alphabet (including Q and X!)