journalism 2.0

1Eye on the Future

Journalism 2.0

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Mark Briggs | The News Tribune

2Eye on the Future

Future Set

✦ It’s a mobile, global world

✦ Think globally; report, produce and edit locally

✦ Glimpse emerging interactive/digital trends

✦ Journalism | community | news | information

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3Journalism 2.0

Why is Digital Exploding?

✦ Global interconnectedness

✦ Global communication, conversation

✦ Participatory and user generated media

✦ Creating an ongoing conversation around a brand, an idea, a shared experience -- social capital

✦ Mobile reach and experience

✦ Enhancing product-based interaction — tablets, kiosk

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4Journalism 2.0

Global Interconnectedness

✦ Information/Data Everywhere

✦ Automation of Data Feeds

✦ Multiple Display Points

✦ Multiple Audience/Brand Interaction Points

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QuickTime™ and aH.264 decompressor

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Journalism 2.0

Global Communication

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✦ Global Companies

✦ Global Audiences

✦ Speed of Diffusion

✦ Local Understanding

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Participatory Media

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✦ Media is Everywhere

✦ 1-10-100 Rule*

✦ 1 Creator

✦ 10 Synthesizers

✦ 100 Consumers

✦ Fluid changes in media participation from Creator to Synthesizer to Consumer

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* via Bradley Horowitz, Yahoo

7Journalism 2.0

Core resources

If the Internet teaches us anything, it is that great value comes from leaving core resources in a commons, where they're free for people to build upon as they see fit.

- Lawrence Lessig

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8Eye on the Future

Social Capital

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✦ “The advantage created by a person’s location in a structure of relationships”

✦ Becoming the “trusted center” and/or becoming allied to the “trusted center” through digital communication

✦ Leveraging networks to build the brand

✦ Trust guides - the importance of transparency

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Beyond Storytelling

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Explain Experience

Engage

Encyclopedic

Sound / image

Play it

Creative designColumn

Read it

Text

Episodic

Inform

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Did you know ...

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Journalism 2.0

RSS

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Really Simple Syndication

Merchants of information

Data obese vs. information starved

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Any questions?

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Journalism 2.0

Multimedia

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Video

Audio

Photography

Graphics

Text

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Journalism 2.0

Multimedia

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Does it have an audience? Who is it?

Do we have the resources? Specifically who and how will it get done?

Will it provide a service to the reader and/or have a long shelf life?

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Journalism 2.0

Text journalism

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Breaking news | News updates

Blogging | Reverse publishing

Liveblogging

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Journalism 2.0

Breaking news

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Simple declarative sentences - with style

Stop and send

Tell readers what you don’t know

Tell readers there will be more

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Journalism 2.0

Blogging

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Reverse publish blog posts in print (with comments)

Include photos, screenshots or other art

Get creative and have fun

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Journalism 2.0

Liveblogging

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Use at events readers already know about but can’t get to

Create and update a single post

Include photos

Run comments in next day’s print coverage

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Journalism 2.0

Headlines

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Search engine optimization (SEO)

Two audiences: readers and robots

Web headlines have no friends

What keywords would you use?

Be conversational, engaging

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