1Eye on the Future

Journalism 2.0

1

Mark Briggs | The News Tribune

2Eye on the Future

Future Set

✦ It’s a mobile, global world

✦ Think globally; report, produce and edit locally

✦ Glimpse emerging interactive/digital trends

✦ Journalism | community | news | information

2

3Journalism 2.0

Why is Digital Exploding?

✦ Global interconnectedness

✦ Global communication, conversation

✦ Participatory and user generated media

✦ Creating an ongoing conversation around a brand, an idea, a shared experience -- social capital

✦ Mobile reach and experience

✦ Enhancing product-based interaction — tablets, kiosk

3

4Journalism 2.0

Global Interconnectedness

✦ Information/Data Everywhere

✦ Automation of Data Feeds

✦ Multiple Display Points

✦ Multiple Audience/Brand Interaction Points

4

5

QuickTime™ and aH.264 decompressor

are needed to see this picture.

QuickTime™ and aH.264 decompressor

are needed to see this picture.

Journalism 2.0

Global Communication

5

✦ Global Companies

✦ Global Audiences

✦ Speed of Diffusion

✦ Local Understanding

6Journalism 2.0

Participatory Media

6

✦ Media is Everywhere

✦ 1-10-100 Rule*

✦ 1 Creator

✦ 10 Synthesizers

✦ 100 Consumers

✦ Fluid changes in media participation from Creator to Synthesizer to Consumer

100

10

1

* via Bradley Horowitz, Yahoo

7Journalism 2.0

Core resources

If the Internet teaches us anything, it is that great value comes from leaving core resources in a commons, where they're free for people to build upon as they see fit.

- Lawrence Lessig

7

8Eye on the Future

Social Capital

8

✦ “The advantage created by a person’s location in a structure of relationships”

✦ Becoming the “trusted center” and/or becoming allied to the “trusted center” through digital communication

✦ Leveraging networks to build the brand

✦ Trust guides - the importance of transparency

9Journalism 2.0

Beyond Storytelling

9

Explain Experience

Engage

Encyclopedic

Sound / image

Play it

Creative designColumn

Read it

Text

Episodic

Inform

10

Did you know ...

10

11

Journalism 2.0

RSS

11

Really Simple Syndication

Merchants of information

Data obese vs. information starved

12

Journalism 2.0 12

13

Any questions?

13

14

Journalism 2.0

Multimedia

14

Video

Audio

Photography

Graphics

Text

15

Journalism 2.0

Multimedia

15

Does it have an audience? Who is it?

Do we have the resources? Specifically who and how will it get done?

Will it provide a service to the reader and/or have a long shelf life?

16

Journalism 2.0

Text journalism

16

Breaking news | News updates

Blogging | Reverse publishing

Liveblogging

17

Journalism 2.0

Breaking news

17

Simple declarative sentences - with style

Stop and send

Tell readers what you don’t know

Tell readers there will be more

18

Journalism 2.0

Blogging

18

Reverse publish blog posts in print (with comments)

Include photos, screenshots or other art

Get creative and have fun

19

Journalism 2.0

Liveblogging

19

Use at events readers already know about but can’t get to

Create and update a single post

Include photos

Run comments in next day’s print coverage

20

Journalism 2.0

Headlines

20

Search engine optimization (SEO)

Two audiences: readers and robots

Web headlines have no friends

What keywords would you use?

Be conversational, engaging

21

www.journalism20.com

21