jones how to use google analytics part 3

How to Use

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Welcome to Part 3 of our series!

What can I expect from Google Analy/cs (GA)?

Google Analy/cs give OBJECTIVE measures!

GA reports are composed of graphs and numbers

Why do I need to know the numbers and graphs?

Numbers and graphs help you SEE reality clearly

Numbers and graphs provide measurement of performance

-‐ If you can't measure something, you can't understand it.

-‐ If you can't understand it, you can't control it.

-‐ If you can't control it, you can't improve it.” H. James Harrington

"What gets measured gets done, what gets measured and fed back gets done well, what gets rewarded gets repeated.” John E. Jones

Not yet convinced if you need Google Analy/cs?

There’s ONE way to find out…

Are you up for a TEST?

You only need to answer a few ques/ons…

How well do you know your website visitors?

Do you know how many visitors did your website have TODAY?

Do you know if you have visitors from Asia, Antar/ca, or Europe?

If your readers are from Asia, do you know which part of Asia?

Do you know which browser they used to go to your site?

Do you know where your traffic is coming from?

Do you know which of your posts did they love the most?

How can you sell to your visitors if you do not know them?

You said you know some of the answers…. BUT…

How sure are YOU of your answers?

Do you want to have the RIGHT ANSWERS?

NOW, are YOU ready to see some of the GA reports?

In your browser, type h^p://www.google.com/analy/cs

Click “Sign In” and enter your details

Click on the name of your website

Click the name of your site again

You will see your Dashboard

Looks familiar right?

By this /me, you should have overcome your fear of numbers right?

Just relax and enjoy the learning process!

Now, back to your Dashboard

No/ce the led side?

Zoomed in image

Each of these main tabs contain reports about your website (w/ blue icons)

For reports about your visitors, you have “Audience”

For reports about your ad campaigns, you have “Adver/sing”

Google Analy/cs have different reports about your site!

Remember our li^le test earlier???

How well do you know your website visitors?

Let’s find out the RIGHT answers!

Ques/on: Do you know how many visitors did your website have

TODAY?

Click “Audience”

A drop down panel will appear!

Again, each tab has a report on audience behavior on your site!

Now, you click “Overview”

You will see “Overview”

Mouse over the date to see your number of visitors on that day!

Ques/on: Do you know if you have visitors from Asia, Antar/ca,

or Europe?

Click “Audience”

Are you curious where your readers are coming from?

Click “Demographics”

This is what you will see!

This website has readers in the Philippines, US, Canada and UAE

Now drill down and ask, which states in the US are my readers

coming from?

Click on “United States”

You will see the map where your readers are…

Scroll down and you will see specific figures per state

Ques/on: Do you know which browser they used to go to your site?

Click “Technology”

A drop down panel will appear

Click “Browser & OS”

You will see this screen

Scroll down and you will see this…

This means that many of your visitors use Chrome

If you prefer a pie chart, you can see one on the right side

Are you curious if they used a mobile device to view your site?

Click “Mobile”

Click “Overview”

Now you know the answer!

No/ce the boxes on the upper right hand?

You can choose the type of chart that you want!

If you want just numbers and no chart, click the box with rows

Numbers are all that you will see!

To see a pie chart, click the round box

Viola! A pie chart!

Want a bar chart? Click the tab with bars

Now, you have bar chart!

Ques/on: Do you know where you traffic is coming from?

Go back to the main tabs on the led side (with blue icons)

Click “Traffic Sources”

Click “Sources”

Click “All Traffic”

You will see your sources of traffic!

Ques/on: Do you know which of your posts did they love the most?

Click “Content”

Click “Site Content”

Another drop down panel will appear

Click “All Pages”

You will see your top posts!

Click “Site Speed”

Click “Overview”

You will see this info…

One reason why you may have less visitors is because it takes long

for your page to load

Hoorraaayyy! You now have the RIGHT ANSWERS

about your website!

Bear in mind that what we have explored is just

the /p of the iceberg!

Just click on the different reports to learn more

about your website!

Hope YOU had a

Posi/vely Awesome Learning

Experience!!!

Big Thanks

h^p://www.flickr.com/photos/

h^p://flickrcc.bluemountains.net/

h^p://www.fotopedia.com/

h^p://search.crea/vecommons.org/

h^p://www.flyte.biz/

h^p://support.google.com/googleanaly/cs /

jones how to use google analytics part 3

story posivelyawesomevawordpress

led side

main tabs

bar chart

pie chart

dashboard

website visitors

chart

Technology

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