jon mundy apprupt mobile publishing masterclass

Mobile Advertising: A service, not an imposition

apprupt @ mobile publishing masterclass

Century Club, London

12 April, 2011

Featured in:

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…not an imposition

Display advertising needs to be a

http://www.flickr.com/photos/sheeshoo/2959428847/

Mobile has the potential...

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...to be great

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but how can it make this?

Take the same approach toadvertising as you do tocontent...

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a willingness to experiment

reach the individual

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we need to be clever

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2

Source: IAB PWC Mobile Adspend Study March 2011© 2011 apprupt GmbH • www.apprupt.com

Surely we can

do more

than this?

Source: IAB PWC Mobile Adspend Study March 2011© 2011 apprupt GmbH • www.apprupt.com

CONTENT

ADS

fat finger syndrome

47 % of usersaccidentally click

on Mobile AdsHarris Interactive, Dezember 2010

71 % of usersprefer advertising

where they remain

in the app

Harris Interactive, Dezember 2010

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Contextually targeted in-content app recommendation

© 2011 apprupt GmbH • www.apprupt.com

The Product –ContvertisingTM User Flow and Positioning © 2011 apprupt GmbH • www.apprupt.com

Users discover products on site – they only leave with a concrete buying intent.

Publisher Site Off-Portal / Off-App

© 2011 apprupt GmbH • www.apprupt.com

App Store Ads (Apple, Android)

apprupt PocketAds (WebApp

Technology)

Click-to-Call (-Back), Click-to-

SMS

Mobile Video Ads (by Q3/2011)

Pocket Ad

© 2011 apprupt GmbH • www.apprupt.com

Click to SMS

© 2011 apprupt GmbH • www.apprupt.com

Don’t be afraid to

try something new

Source: IAB PWC Mobile Adspend Study March 2011© 2011 apprupt GmbH • www.apprupt.com

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get in touch

© 2011 apprupt GmbH • www.apprupt.com

Jascha SamadiMD & Founder

Tel +49 (0)40 3252787-01

js@apprupt.com

Jon MundyDirector of Business Development UK

Tel +44 (0) 7967 824699

jm@apprupt.com