john straw - ibenchmark commentary on silicon expert - the online business makeover - 12/03/2012

John Straw

, 2012

COMPETITIVE LANDSCAPING

JOHN STRAW

John Straw

, 2012

SILICON EXPERT TECHNOLOGIES

INTERNET PROFILING AND COMMENTARY

JOHN STRAW

John Straw

, 2012

DIGITAL MARKETING EXPERIENCE64 staff members on LinkedIn

Only 1 listed as a marketing person

• With only 20 months experience

Commentary: A major opportunity to increase sales through better marketing

Score:1/10Importance: 10/10

John Straw

, 2012

MARKET OPPORTUNITY

Commentary: Clearly not an established market yet – partnering witha large electronics component distributor critical to establish mass.Note: “component management” is likely to be related to software component management (CCMS)

Score:1/10Importance: 10/10

Source: Google Adwords

John Straw

, 2012

NATURAL SEARCH

Commentary: A good performance – they have first mover advantage over incoming competitors – some further proactive work to move them to the top

Score:6/10Importance: 10/10

John Straw

, 2012

SEO STRATEGY

Commentary: Whilst distribution is good the number of linking sites is tiny. An outreach program to BOM sites would work well

Score:1/10Importance: 6/10

John Straw

, 2012

INFLUENTIAL LINKS

John Straw

, 2012

PAID SEARCH

Commentary: A small, <$1,000/month is being spent to drive traffic. Ad copy is not changing much and ad positions average low in contested areas. Show’s inexperience

Score:5/10Importance: 8/10

John Straw

, 2012

TRAFFIC

Score:2/10Importance: 10/10

Commentary: YoY growth on traffic is 7.2% - is this indicativeOf slow sales growth?

John Straw

, 2012

NEWSWORTHINESS

Commentary: Whilst SiliconExpert has a Blog and annoucements page they are not being picked up by Google News

Score:3/10Importance: 8/10

John Straw

, 2012

SOCIAL - TWITTER

Score:1/10Importance: 7/10

Commentary: They are not Tweeting much at all but have a good numberOf influential followers. Missed opportunity

John Straw

, 2012

SOCIAL - FACEBOOK

Score:1/10Importance: 1/10

Commentary: None needed, Facebook is not a natural place forB2B businesses

John Straw

, 2012

ALLIANCES

Score:5/10Importance: 9/10

Commentary: Big partnerships put emerging markets on the map

John Straw

, 2012SOURCES

John Straw

, 2012

LINKEDIN

John Straw

, 2012

GOOGLE ADWORDS

John Straw

, 2012

LINKDEX – SEO STRATEGY

John Straw

, 2012

LINKDEX - INFLUENCERS

John Straw

, 2012

LINKDEX - SEARCH MARKET SHARE

John Straw

, 2012

SPYFU

John Straw

, 2012

COMPETE.COM

John Straw

, 2012

GOOGLE TRENDS

John Straw

, 2012

GOOGLE DOUBLECLICK

John Straw

, 2012

TWITTER TRENDISTIC

John Straw

, 2012

GOOGLE ALERTS

John Straw

, 2012

JOHN.STRAW@LINKDEX.COM@JOHNSTRAW