jm bonthous & seamless social's approach to marketing complex products

The 7 Rules of Facebook Marketing

www.seamlesssocial.com© Seamless Social

Complex products: generating leads

& revenues

Innovation in Marketing EffectivenessJM Bonthous

Jean-Marie (“JM”)Bonthous, PhDCEO

Keywords

Prospect & customer opportunity identification

Content marketing Lead generation

Inbound marketingMarketing automation

Social marketing for events

connect@seamlesssocial.com @seamlessocial

www.seamlesssocial.com Your Custom, instant, Market Intelligence App

MyChannl

Innovation in Marketing Effectiveness

1Facebook

optimization

New buyers

• Want to buy on their terms• 75% online before contact you • Shrinking role of sales• Want to find you• Buying process not linear• Longer cycles, more people • More people involved• Look for resources + thought leadership• Know a lot• Want stories, examples, solutions• Buy education, relationship, trust

© Seamless Social

1Facebook

optimization

Integratedmarketing

© Seamless Social

Marketing automation

Inboundmarketing

Outbound marketing

Corporate communications

1Facebook

optimization

Inbound:get found,

convert

• Generate traffic• Generate leads• Convert online leads to sales• Measure & analyze

• Migration from search to social• Web presence, assets• Valuable content to educate, engage Stories, examples, solutions, spreadable• Engage influencers• Usher through the funnel, manage conversions

© Seamless Social

1Facebook

optimization

Inbound:get found,

convert

+ Reaches people early+ Informs, educates, influences+ Gives voice to customers+ Generates leads+ Builds assets, relationships, trust

- Casts wide net, little targeting- Low leads, don’t reach decision-makers- Ambient noise, time insensitive- Does not push- Content hog- Inbound-deaf communities- Automation required

© Seamless Social

1Facebook

optimization

Outbound= pay for

leads

• Tradeshows, conferences, advertising, PPC, direct mail, telemarketing, cold calls

+ Targeting+ Personal touch: one-on-one+ Raises brand awareness+ Complements inbound

- Disruptive: gets turned off- Expensive- Hard to measure results

© Seamless Social

1Facebook

optimization

Corporatecoms.

• Branding, PR, public affairs, investorRelations, community relations,environmental communications

• Analyst reports, product launches, media releases. • Programs to retain & up sell customers

© Seamless Social

Get recognized

Corporatecoms.

+ Consistent brand+ Consistent set of messages+ Makes brand recognizable, trusted+ Helps brand stand out+ Is amplified by inbound marketing

- Cynicism of buyers

© Seamless Social

Get recognized

Marketing automation

• Automates demand-gen processes• Shorter sales cycle• Demographic, firmographic, behavioral• Focus on most promising leads• Track, score, nurture leads 24/7• Gauges interest of each visitor• Sends right content at right time• Repetitive tasks automated• Amazing analytics

© Seamless Social

Inbound:get found,

convert

© Seamless Social

All-in-oneSEO

Marketing automation

Marketing analytics

Email & lead

nurturing

Landing pagesSocial

mediasharing

Contentcreation

Goals + metrics

• Revenue + brand goals

• Revenue performance metrics• Marketing performance metrics

• Program metrics: email, webinar, social media, website, blog, ads, direct mail…

© Seamless Social

Contact us for a free

consultation

Keywords

Prospect & customer opportunity identification

Content marketing Lead generation

Inbound marketingMarketing automation

Social marketing for events

connect@seamlesssocial.com @seamlessocial

www.seamlesssocial.com

Contact usfor a free

consultation

© Seamless Social

Innovation in Marketing Effectiveness

Your Custom, instant, Market Intelligence App

MyChannl