jennifer krogh portfolio
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JenniferKrogh
I was born in the desert but I rose from the Pacific Northwest.
Home Furnishing Marketing
Investigative Journalism at Work: The Muckrakers
Corporations formed trust and destroyedcompetition by raising prices and madeunfair profits that hurt the consumers
William McKinleyTheodore Roosevelt William Taft Woodrow Wilson
Children worked in mines and factoies 12 hours a day
Many workers were forced to accapt grim jobs at unfair wages
Slums
Unfair Labor Laws
Industrial Revolution
World War I
Industrial Pollution caused food, water, and air to be harmed
Womens Suffrage
Researched the history of design within the home furnishing market with a strong emphasis on the Arts and Crafts movement. Explored the construction and manufacture of home furnishings as well as the materials and textiles used.
Visual Standards
Folding -Mens and womens t-shirts and wovens are to be folded with the 10 inch folding board -Mens and womens knits are to be folded by the 13 inch folding board
10 Inch
- All shirts are to be folded using the directions below
13 Inch
Folding Directions
Boards
www.cainofheswall.co.uk.com
- All T shirts should average between 10 -15 a stack - All knits should average between 5 - 8 per stack
Page 1
Weekly Visual Checklist Week#_______ This checklist is to ensure the Store Manager and Visual Merchandiser are both up to date with the stores sell through, promotions, and company’s standards. This checklist is to be completed every Monday before opening and to be signed and placed in the Visual Standards binder when completed. Front Window Display
o All windows cleaned o Proper promotional signage are in place for current floor set o Window displays are dusted and the floor is swept o All mannequins are dressed and styled according to current floor set
Front Entrance
o Tables and shelves are stocked with a full size run o All forms are styled and accessorized o Color and visual story is visible when the customer walks in o All toppers are set with current floor set promotion or price point
Men’s Zone 1
o All long sleeved woven shirts are sized and in color order o Denim wall is sized and stickered within the correct style section o Khaki wall is sized and stickered within the correct style section o Denim and Khaki wall folded to the same size with the size stickers even
throughout each row o Tables and shelves are stocked with a full size run o All forms are styled and accessorized o Color and visual story is visible o All toppers are set with current floor set promotion or price point
Women’s Zone 2
o All women’s woven shirts are sized and in color order o Denim wall is sized and stickered within the correct style section o Denim wall folded to the same size with the size stickers even throughout
each row o Tables and shelves are stocked with a full size run o All forms are styled and accessorized o Color and visual story is visible o All toppers are set with current floor set promotion or price point
Back Sale Zone 3 o All sale merchandise is categorized by style o All sale merchandiser is hung in color order o All sale merchandise is sized o Sale racks and t-‐Stands look full and replenished daily o Sale racks and t-‐stands are merchandised in a grid layout o All racks, t-‐stands, rounder’s, and face outs have the appropriate amount of
merchandise on it to ensure it is shoppable. Signage/Promotions
o All toppers have current floor set promotion/price point o Signage library is organized by:
§ Price point § Promo § Product style § Sign size § Men’s and women’s separated
Stock Room
o Shipment is unpacked and shelved o All stock is in size order o All stock is categorized by style o All stock is categorized by color o Shipping and receiving area is organized and clean o All shelves are labeled
Manager__________________________ Merchandiser_____________________________
Non-Fiction WritingAnalyzed technical objects and processes such as reports, manuals, and end user instructions to enhance my writing skills. By using clear and concise language, text, and graphics I have the ability to communicate technical aspects of multiple industries and diverse audiences.
Principles of PhotographyCapturing images using the tools and techniques that are current within the digital photography field.
28 Feet
6 Feet
40 ft
24 ft
32 feet
9 feet
dressers station dressers station
Hair and Make up
Bathrooms
Bathrooms
Bathrooms
Entrance
Commentator
Press
Entrance Exit
Steamers
Seating
dressers station
Steamers
Bathrooms
Hair and Make up
Press
Electrical
March 2012
Sunday Monday Tuesday Wednesday Thursday Friday Saturday 1 2
3 4 5 6 7 8 9 Select Theme
Budget Location
Select Coordinators Create Contracts
Rent Venue,tents,lighting, DJ, food and beverages
Create Looks Audition Models Fit sessions Create marketing
10 11 12 13 14 15 16 Fit sessions Create marketing
Follow up with venders and location
Press photos Create cover art for advertisements
Press photos Create cover art for advertisements
Finalize marketing kit and send
Finalize marketing kit and send
Send out invitations post flyers
17 18 19 20 21 22 23 Advertise in local
papers and magazines
Practice walk through with models and dj
Gather props Market In store Finalize style
Market In store Finalize style
Run advertisment
24 25 26 27 28 29 30 Market in store
Marketing blast E mail, print, Social Media
Make up and hair artist
Contact all venders and venues ensure delivery Marketing blast
Prep boats with lights Marketing blast Prep tent Model racks Hair/Makes up
FASHION SHOW Prep merchandise to go back Clean up Return merch to store
31
Bon Voyage!!
28 Feet
6 Feet
40 ft
24 ft
32 feet
9 feet
dressers station dressers station
Hair and Make up
Bathrooms
Bathrooms
Bathrooms
Entrance
Commentator
Press
Entrance Exit
Steamers
Seating
dressers station
Steamers
Bathrooms
Hair and Make up
Press
Electrical
Hair will be loosly curled and set as a messy side bun with bangs swept to the side.
Make up will focus on a natural spring face with a splash of pink on the lips and cheeks. The eyes will be lined in black with lush lashes.
Look 1 : Work attireThis look is casual yet dressed up with details to create an out�t that can be worn to work yet dressed down to wear seperate pieces casually on the weekend.
Look 2: CasualThis is a fun spring out�t that can be worn dressed down for daily outdoor activites and dressed up for going out for drinks with friends. This look can be mixed and match with other pieces in the collection. Work 3: Outerwear
This look tackles the weather change by showing that a cute rainjacket can be worn in a casual outdoors look yet it can be work with any of the other looks to be dressed up or down.
The Uniontex Girl This look focuses on natural beauty with a french twist. This look truly nails the target market due to the fact that the Uniontex girl tends to wear her hair and makeup natural yet she is still on trend by touching base on small details such as a splash of lip color, tassled hair, and fashionable looks.
The out�ts are easy to wear, easy to mix and match yet they are made of sustainable fabrics so she can remain stylish and maintain the respon-sability of staying eco friendly.
Mens Hair/Model
The mens look will include shoulder length hair with a slight wave while mainting a clean looking beard.
Look 1: CasualThis a look that can be worn for the weekend of hiking, camp-ing, or just haning out with the guys. All pieces can be mixed and matched within the Union-tex collection.
Look 2: WorkDenim shirt mixed with green deim with a tan jacket over the top allows for theses casual seperated to come together as a well styled look.
Look 3: OuterwearA khaki rain jacket will add to any choice of styling when it comes to the Uniontex man. This jacket can be thrown in the car and grabbed when need while mainting the general vibe of his out�t.
The Uniontex man, while mainting the easy lifestyle vibe he still strives to be stylish and truly stand out within his niche market. He enjoys mixing up his ward-robe casuals and dress to create a look that is unique yet trend setting. He is making a statement with his hair telling the world he is a professional however he is still true to nature and to himself. These looks speak the lifestyle of the Uniontex man.
Developed, planned, and mocked up several fashion shows from start to finish. I focused on creating a theme, look, and mood that would cater to a specific target market.
In-House Promotions
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!"#$%&'(%)"*+)'&,-*.'//*!"()*0'(1&2****
***
*
TRUNK
SHOW
DESIGNER SARA SMITH INVITES YOU TO:
STELLA TRUNK SHOWFRIDAY MARCH 22, 2012 6 - 8 PM
JOIN US FOR A NIGHT OF CHAMPANE TO CELEBRATE THE LAUNCH OF STELLA
20% OFF YOUR PURCHASE WITH THIS COUPON. 25% OFF IF YOU BRING A FRIEND.
Stella Studio660 Madison AveNew York NY 10065E
STELLADesigned by Sara Smith
You’re invited to the Spring trunk show:
Meet the designer as she presents her collection of accessoriesinspired from the past.
Stella Studio660 Madison AveNew York NY 10065
March 15,201 2-6 pm
Small Comapny invatationLarge Comapny invatation
Doe Bay
Season: Fall/Winter 2011Type: Pancho
FabricsFabric Code Name Supplier Width Avg Qty Price TotalSelf 550961 Acrylic Wool Fabric Suppliers 66.000 IN 4 yards $3.50 $14.00Doublure LNG Polylinning Veratex 66.000 IN 4 yards 1.05 $4.20Fusing
Total Fabrics: $18.20
CompnentsCode Description Supplier Supp. Code Average qty Avg unit price Total1Label Label Tag St Lois Tag Supplies GLB1023 2 0.05 0.1
BTN Button Cangnan Badge Co. GBH000 3 0.01 0.03
Cost & Line SpecificationsDesigned a line of clothing starting with the materials, findings, construction, and cost. Designed the individual pieces using Illustrator to create a finished look.
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Heritage Supply Company
Contact Information 206.595.3393 Heritagesupplycompany.com
Heritage Supply Company
Heritage Supply Company began in 2011 when the creator noticed that within brands with real heritage and history, there has been little to no marketing showcasing it. Having previously worked with brands deep in heritage, she saw a current need to capture the imagination of the consumer through the brands history. By brand research, Heritage Supply Co. can create a brand/ product image that has real history backing it. Heritage Supply Co. seeks to give the consumer a glimpse of what the product has done in the past, and to allow the Co to imagine what the product will do for them in the future.
“May your trails be crooked, winding, lonesome, dangerous, leading to the most amazing view. May your mountains rise into and above the clouds.” Edward Abbey
HS
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HeritageSupplyCompany
Traditions to be passed on..
Stories to Tell.
Using image manipulation and digital typography to create other forms of non-store retailing with a concentration in catalog development
Catalog Development
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Product and ServicesArchive: Provide a physical and digital archive of all images, arti
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facts, and records that pertain to the brand. Creating an archive will allow the marketing, design, and product development teams to pull from the rich back story of the brand to create authenticity that cus
-
tomers can relate to.
Brand/Product History: Research will be conducted using inside
brand and its products starting with the start up and continuing with the current progress.
Targeted Research: Upon request from selected branches of the company a full presentation of a selected area of the brand will be presented.
Product and Design Library: Create a physical archive of sketches,
organized by year and collection.
Marketing: All means of marketing will be collected and archived.
HeritageSupplyCompany
Brand Research
Marketing
Archivesc 2011 Heritage Supply Company. All rights reserved.
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HeritageSupplyCompany
Niche Markets Emphasizing a passion for the craft and product brands can gain equity when they stick to their roots whether it’s within their core values, design, or culture. Customers within niche markets co-create value of a brand by personalized brand experience. By providing a connection to the past customers will connect to the brand and to the people/product behind the brand name. The brands listed below have been in business for over 100 years. By providing history and stories of conflict, innovation, and value consumers will understand the inner workings of the brand and begin to take ownership of the brands product designs and service standards.
Potential Brands:Pendleton: A vertically intergraded company that began in 1909. Pendleton focuses on the production of raw wool that is made into fabric; the fabric is then constructed into home and fashion prod-ucts.
Woolrich: A worldwide lifestyle company with a wide selection of out-door inspired products since 1830.
Filson: Since 1850 the brand provides outdoor clothing that is fa-vored among hunters and fishermen and anyone who has the passion for the outdoors.
JPress: Producing hand crafted American style suits, sport coats and blazers since 1902. ww is committed to dress men in the classic American style
Product and Services
4 5
Archive: Provide a physical and digital archive of all images, arti-facts, and records that pertain to the brand. Creating an archive will allow the marketing, design, and product development teams to pull from the rich back story of the brand to create authenticity that cus-tomers can relate to.
Brand/Product History: Research will be conducted using inside and outside sources. This research will include information of the brand and its products starting with the start up and continuing with the current progress.
Targeted Research: Upon request from selected branches of the company a full presentation of a selected area of the brand will be presented.
Product and Design Library: Create a physical archive of sketches, patterns, materials and the actual garment/products. This will be organized by year and collection.
Marketing: All means of marketing will be collected and archived.
ProfilePotential Buyer PersonaSpecial Topics in Fashion MarketingCreated a branded plan book to support the marketing plan for Heritage Supply Company. This piece of marketing focused on business to business marketing.
Location Scouting
Given a theme, era, or story line I am able to scout locations that are suitable for film making and commercial photography. With an existing database of locations I am able to fulfill request as needed that meet the needs of the overall aesthetic and logistics.
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