jds academy photos and video final

Jewish Day School Social Media Academy

Lisa Colton, Chief Learning Officer Stacy Laiderman, Senior Producer

Presenters

About See3

See3 produces compelling content. Paired with creative strategy, we develop online campaigns that tell your story to

drive action.

OUR TEAM 35 OF AUDIO-VISUAL PRODUCERS, STRATEGISTS,

MARKETING PROS, DESIGNERS, AND DEVELOPERS

ARE COMMITTED TO BRINGING YOUR GOOD WORK

TO THE PEOPLE INVESTED IN YOUR ISSUE.

2013: The Year of the Image

Social Media Channels+

Storytelling+

Goals+

Measurement=

Smart Use of Visual Media

• Why photos and Video are Important

• How to capture quality photos and footage

• Storage and distribution

• Use it!

Today’s Plan:

Photo and Video Basics

Think before you Act!

• Select characters (pre-interviews)

Pre-Production:

• Scout locations

• Release forms

• Shoot list

• Write strong interview questions

• Determine crew and gear

• Equipment

• Technical knowledge

• Ability to visually tell a story

• Organization

REMEMBER: The most important thing is the story you tell, not the tools you use to tell it.

What Elements go into good photos and videos?

Camera

• Consumer vs. Pro• Understanding camera

settings (frame rate, resolution, bitrate)

Sound(some times a good microphone can mean more than a camera!)

• LAV• Shot gun • Onboard• Headphones

Basic Gear

• Tripod• Lights• Storage

• Find your location (stable, quiet, controlled environment, what do you want the background to say, preferably large with color) • Choose your frame

• Lighting

Setting up for

An Interview or shoot

• Set your white balance, focus, iris

• Check audio levels: record/playback test

• Prep subject, sign release form

• Turn of cell phones and press record!

Framing

Don’t place your subject close to the wall or backdrop

flat deep

Framing

MWS (medium wide shot)

Shot sizes: MS, MCU, CU

MCU (medium close up) CU (close up)

Framing

Too Centered

Eye line and rule of Thirds

(Best) Looking off screen

Framing

Make sure there isn’t too much head room

Too much head room

Lighting

Use existing light where possible

Three point lighting:•Key•Fill•Backlight

camera

Lighting

Don’t put your subject in front of a window; instead use window to light the subject!

Window behind subject Window behind camera

White Balance

Set the camera for where white is white in the light in which you’re filming or photographing.

Sunlight = blue

Indoors = oranges

Fluorescent = green

White Balance

Not white balancedWhite balanced

White Balance

There are two ways to set white balance, manually and automatically.

Focus & IrisManual - Zoom into your subjects face to tell the camera where you want to focus

Iris – Helps you adjust your exposure.

Audio

Avoid using the onboard mic• If you have two channels, set up a shot gun microphone

and place a LAV on the subject

• If you have only one channel, use either an LAV or shot gun

Check your levels

Make sure you are in a quiet environment.

Gather Supporting Footage and Creating a “Scene”7 Shots you should try to get while filming a scene:1. Establishing wide shot

2. Action medium shot

3. Over the shoulder shots

4. Cut Aways – coverage that relates to your subject5. Linking shots

6. Close-ups

7. Listening shots

Gather Supporting Footage

Establishing wide shot

Gather Supporting Footage

tett

Establishing wide shot

Gather Supporting Footage

Close-ups

Gather Supporting Footage

Listening shots

Gather Supporting Footage

Action medium shot

Gather Supporting Footage

Cut Aways

Gather Supporting Footage

Linking shot

Pointers for Shooting Usable Footage• Hold a steady shot for 10 seconds

• If filming hand held, make sure to support yourself and use your core!

• If you have a tripod, use the pan and tilt features to give the shot some action

• Avoid using the zoom. Zooming in on handheld shots makes shaky footage. If you want to get close to your subject physically get closer with the camera.

• Sound!

Wrapping Up

PRODUCTION IS ONLY HALF THE WORK

• Before you are ready to take a nap after your long day of work, remember to store your gear in a safe place!

• Put your batteries on the charger

• Download your photos of the SD card and organize them

• Set time aside to review your photos or footage before the next shoot so you can see what you want to improve upon!

EXTERNAL STORAGE

• Why use external storage?

• USB, FireWire, eSATA and Thunderbolt. Oh my!

• How much storage will you need?

Imagine your digital assets in the physical world:

Where would you rather work?

Start With a File Structure

o Editorialo Imageso Audioo Graphics and Brandingo Documents

Think about your needs

Folders are your friend

Think a uniformed structure for versions of edits and selects

A SYSTEM ONLY WORKS IF YOU USE IT!!

• Copy your files to the correct folder BEFORE you import them.

• Take the time to name your files correctly.

Use Those Assets!

Additional Resources

Vimeo.com (Video Academy)

Creativecow.net

Lowel.com/edu

Lifehacker Night School: The Basics of Photography

Need A Video Camera?

Between now and NAJDS we’ll be asking video related questions

in the Facebook Group. Answer for

your chance to win one of 10 Flip Cameras!