jds academy: maturing facebook use

MATURING YOUR FACEBOOK USE

November 6, 2012

TODAY’S PLAN• Why Facebook• Profile vs. Page vs Group• Setting It Up• All About Content• Marketing Your Page• Measuring Your Work• Your Questions

Traditional Mindset: Hub & Spokes

Design engagement for highest ROE

Create a video,

message, tweet,

blog post, etc. about org/comp

any

Create a video,

message, tweet,

blog post, etc. about org/comp

any

Become a fan

FriendFollow

JoinDiscuss

Become a fan

FriendFollow

JoinDiscuss

Post reviews

Give feedback

VoteContribute

ideas

Post reviews

Give feedback

VoteContribute

ideas

VisitWatch

DownloadReadPlay

VisitWatch

DownloadReadPlay

Engage Contribute Participate Create

Lowest to highest Return on Engagement

* Based on http://www.slideshare.net/brandonmurphy/the-true-value-of-social-media-4267498

ROE is fan engagement and trust

Create a video,

message, tweet,

blog post product

about the company

Create a video,

message, tweet,

blog post product

about the company

Become a fan

FriendFollow

JoinDiscuss

Become a fan

FriendFollow

JoinDiscuss

Post reviews

Give feedback

VoteContribute

ideas

Post reviews

Give feedback

VoteContribute

ideas

VisitWatch

DownloadReadPlay

VisitWatch

DownloadReadPlay

Engage Contribute Participate Create

TRUST

RECIPROCITY

MATURING YOUR FACEBOOK USE

November 6, 2012