jds academy 2012-13 kickoff

WELCOME TO THE

JEWISH DAY SCHOOL

SOCIAL MEDIA

ACADEMY

Today’s Agenda

• Introductions & Orientation• Social Tagging• Foundations of Social Media• Lunch – discussion topics• Program Basics• POST Plans w/ teams• Wrap up

What is Tagging?

SOCIAL TAGGING

#12NTCJEWS

#JDSacademyWhen you tweet, use this anywhere in the content of your tweet. Search for this hashtag to see what others are saying and sharing. When you blog, use it as a tag.

SOCIAL TAGGING• What you need:

– Write your personal “TAG LINE” on

your blue nametag sticker

– Grab the small stickers, your index

card, and a pen

• What to do:

– Chat with someone new! Introduce

yourself, learning something about

them.

– Tag them! Write a word on a small

sticker or two and stick it on their

card

– Talk to at least 5 people in 10 min

– Come back in here when I holler!

Welcome to the Academy

Announcements:– Questions for lunch discussions– Travel reimbursement forms– Review of reimbursement requirements– Audio/video waiver

The 5 Commandments of Social Media

Presented by Lisa Colton,

Chief Learning Officer, See3 Communications

(Previously Founder & President Darim Online)

Lisa@see3.com

434.977.1170

Traditional Mindset: Hub & Spokes

Network Mindset

“connect and collaborate” rather than “command and control”

Characteristics of Social Media

• Participatory: It blurs the line between producer and consumer, media and audience.

• Open and Democratic: It encourages comments, voting and sharing of information. For this reason it is seen as authentic and trustworthy.

• Conversational: Two (or more) way conversation rather than one-directional broadcast. Is personal, specific, and engaging.

• Communal: Supports formation, growth & strength of communities around a particular shared interest.

• Connected: Thrives on being connected, rather than being territorial and proprietary.

Attention EconomyBe SocialAdd ValueBe RealStrengthen the Network

5 New Rules of the Game

#1 THIS IS AN ATTENTION ECONOMY

#2 ListenAnd…

Temple Israel, Memphis Facebook Page

… Be Social

Temple Israel, Memphis Facebook Page

#3:

ADD

VALUE

Social Content is Social Capital

• Social Capital is the value of connections between and among nodes in social networks.

• Content should be newsworthy, unique, controversial, timely immediately useful and/or funny.

• 12:1 ratio of adding value.

Your Unique Value

#4: BE REAL

Voice: Sixth & I Synagogue in DC

Make it

Personal

#5: Work To Improve The Health of the Network

Fortress: Insiders in, Outsiders out

Sponges: Transparency & Constant Flow In and Out

How is parenting and family life changing?

How does this impact your business and

strategy around engagement?

How are you positioned to keep up in this

changing landscape? Where do you need to

adapt?

John Fitch’s Steam Engine

John Fitch’s Steam Engine

Source: Flickr user JYRO

Source: Flickr user Rick Neves

Source: Flickr user divemasterking2000

IT’S NOT ABOUT TECHNOLOGY

LUNCH!

Please use this opportunity to meet new people.

Choose a TOPIC of interest with new people.

Take a few minutes to use the restroom, check email, stretch, then get lunch and join us again.

Academy Teams• Core team members (2)

– Required to attend (or if needed, replay) all webinars

– Expected to attend all coaching appointments– Required to present on a Sharefest! & blog post– Expected to participate in FB Group

• Additional team members– Encouraged to attend (or replay) webinars– Encouraged to participate in coaching appointments

as appropriate.– Welcome to participate in Sharefests!– Encouraged to participate in the FB Group

Academy Components• Kickoffs• Webinar Series • Coaching• Social Media Project• Social Fundraising Project• Facebook Group• Sharefests! & Blogging• Final report• Graduation

THIS EXPERIENCE

• Stay nimble – change is the name of the game. Experiment and refine. Repeat.

• Know your goals so you can use social media to achieve them, and know if you’re succeeding.

• Address your whole culture, not just marketing & communications.

• Share Share Share!