james mundy inside japan
Post on 03-Dec-2014
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Video & blogging: More than one way
James Mundy – InsideJapan Tours
@socialtrav ,#STM2012
@socialtrav ,#STM2012
@socialtrav ,#STM2012
@socialtrav ,#STM2012
@socialtrav ,#STM2012
@socialtrav ,#STM2012
@socialtrav ,#STM2012
The aim
– Get video & images for the IJT website– Build up an interest for Japan – Not spend too much!
@socialtrav ,#STM2012
The idea
– Run a competition to tap blogging talent– Create an online buzz – Social media engagement– Get lots of images, video and a decent
blog
@socialtrav ,#STM2012
@socialtrav ,#STM2012
@socialtrav ,#STM2012
@socialtrav ,#STM2012
@socialtrav ,#STM2012
The result
– Over 100 entries– 900 votes & a reach of 24k FB users– Coverage in consumer & trade press– Very keen bloggers in Japan– Not much money spent
@socialtrav ,#STM2012
With thanks to our partners
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