is social media really for your small business?

Is Social Media Really forYour Small Business?

Keith ParnellJASE Group LLC

jasegroup.com | @JASEgroup

CREATIVECreative for most people is an adjective. According to Merriam-Webster's Dictionary, creative is defined as, "having or showing an ability to make new things or think of new ideas." For JASE, creative is a way of life. It is our philosophy.

COMMUNICATIONSCommunication channels in the 21st century business world are borderless. The methods and mediums that facilitate our daily communications are ever changing. Gone is the day of just a note, phone call or memo. Today's communication is filled with emails, tweets, texts, posts, video chats and more. Figuring out which is the best way to communicate with your audience has become no easy task.

TECHNOLOGYIn the late 90's and early 00's we were designing websites, building content management systems, complex eCommerce applications, financial toolsets and intranets. Life was good. Then, we had an epiphany. We could see the unavoidable collision of the internet and marketing and we knew that if JASE were to have a sustainable business model well into the future, we would have to capitalize on the inevitable. What we didn't know was that our foray into marketing would make us a better technology company.

A Look Inside

Who Looks Inside?Facebook1.3 billion monthly active users680 million monthly active mobile users

stats courtesy statisticbrain.com

Who Looks Inside?Twitter115 million monthly active users49 million monthly active mobile users

Who Looks Inside?Google180 billion monthly active searchesBing45 billion monthly active searches

Where to PlayBlogging Facebook Twitter

What About? LinkedIn Google+ Pinterest

What If?Blogging > Facebook > Twitter

The Results of What IfBlogging > Facebook > Twitter

Blog (Google & Bing)audience: 225 billion

Facebookaudience: 1.3 billion

Twitteraudience: 115 million

Social Automation Tools

Larger Target MarketBlogging > Facebook > Twitter > etc.

Social Engagement

Another Look InsideWith A New Perspective

A Social Media Strategy

Keith Parnell, JASE Group, LLC@parnellk63

(Michael) Keith Parnell, MSE has been the Chief Executive Officer of JASE Group LLC, an innovativeCreative Advertising & Public Relations Agency, since 1997. JASE is based in Norfolk, VA. Keithcurrently serves on the Board of Directors of Hampton Roads Public Transportation Alliance. In thepast, Keith served as Chief Information Officer for Stratum Marketing, Manager of Software & DataServices for FSAP, and Deputy Chief Technology Officer for The AUTOMARK Group.

Keith is an author & blogger at keithparnell.com and speaker & trainer at JASE University. Hefrequently performs interactive talks and how-to sessions for companies, non-profit organizations,conferences and seminars. He is a knowledgeable and passionate speaker on a variety of topicsincluding creative advertising, communications, marketing, social media, brand managementsolutions, and successful advertising techniques paired with inbound marketing tactics.

Technology, inbound marketing and social media are among Keith's daily passions. He has a vastonline presence and personal network in the social media world with c. 49,000 daily followers andsubscribers from his blogs, Twitter, JASEzone, Facebook, LinkedIn, Google+, and other social communities.

Keith studied at Christopher Newport University and Kansas State University. He is a member of the Norfolk Cosmopolitan Club, Virginia Opera Guild, Hampton Roads Public Transportation Alliance, Entrepreneurs Forum of Hampton Roads, Chesapeake Economic Development Advisory Committee, Hampton Roads Internet Marketing & Technology Group, Williamsburg Internet Marketing Group, Charlotte SEO & Search Engine Marketing Group, Hampton Roads for Rail, and Virginians for High Speed Rail. Keith video blogs at CoffeeWithTheCEO.com.

Keith is married to Nicole, has two daughters, one son-in-law, and one granddaughter. He enjoys golf, baseball, and football. Keith lives in Norfolk, VA.