social media & small business
TRANSCRIPT
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Keeping Up with Social Media
A Plan for Business Owners
@BrianMoran
Founder & CEO
Brian Moran & Associates
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Social Media Overload
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What is Social Media & Why Should Business Owners Care About It?
#PRSMS @brianmoran
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Social Media is a “Means to an End.”
#PRSMS @brianmoran
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What’s Your Plan?
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Milwaukee to Lubbock, TX 1,224 Miles Using Google Maps 36 Separate Steps Shortest = 404 Feet; Longest = 378 Miles 20 Hours 23 Minutes to Get There 10 Volunteers Who gets there first? Why?
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Six Reasons To Use Social Media
Lead Generation Customer Service Market Research Competitive Analysis Networking PR
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The Big Three
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Top 5 Excuses I’m Late to the Party There’s Too Much to Learn I Don’t Have the Time Social Media is Constantly Changing I Don’t Need It to Run My Business
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My Responses Social Media is Like College. You Can’t Take
128 Credits in One Semester If You Can’t Find the Time to Do Something
Right; When Will You Find the Time to Do It Over?
The Horse Has Left the Barn. Make the Investment.
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10 Suggestions
Twitter Tweet, Retweet & Reply Be Consistent Avoid Politics, Religion & Tweeting After Midnight
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10 Suggestions (cont’d)LinkedIn Make Connections Give & Get Recommendations Join Groups: Ask Questions; Give Answers
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10 Suggestions (cont’d)
Other Use Google Alerts Engage with Industry Communities Get Employees Involved, But Make Sure
They Know the Rules
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Thank You