is google killing seo?

Is Google killing SEO?

Monday 25 June 12

Monday 25 June 12

Monday 25 June 12

Monday 25 June 12

Monday 25 June 12

Monday 25 June 12

Monday 25 June 12

Monday 25 June 12

Monday 25 June 12

Monday 25 June 12

Monday 25 June 12

INTRODUCTION TO SEO

Title tag

Meta description

Monday 25 June 12

INTRODUCTION TO SEO

Title tag

Meta description

Monday 25 June 12

INTRODUCTION TO UX

• Themed design• Usability test

• Objective for website?

• Traffic should be over 3000 per month

• Measure call to actions

R350 for understanding your visitor

Monday 25 June 12

INTRODUCTION TO CONTENT STRATEGY

• How many articles do I write?• What do I write about?• Content placement

• Competitors incoming links can defines content strategy• Use Google Alerts• Comment marketing, build relationships• Participate in forums:

• Quora, Yahoo Answers• Google: “food forums”, “recipe forums”

• Interviews• Competitions

Monday 25 June 12

PERFECT ON-SITE OPTIMISATION

• Use Wordpress• Yoast’s SEO plugin (wordpress seo)• Smart 404• Broken Link Checker• Authorsure• FD Feedburner plugin• SEO Friendly Images• Simple 301 redirects• Social media sharing (many to choose from)• W3 Total Cache• GD Star Rating

Monday 25 June 12

TOOLS TO USE FOR INBOUND MARKETING

• Google Alerts• Bookmark Twitter advanced search• SEOmoz firefox / chrome extension• Raven Tools, Project SEO, SEOmoz, Majestic SEO, Social Bakers• Google Search: “adidas -site:adidas.com -site:adidas.co.za”

Monday 25 June 12

TOOLS TO USE FOR COMPETITOR ANALYSIS

Monday 25 June 12

TOOLS TO USE FOR COMPETITOR ANALYSIS

http://www.seomoz.org/seo-toolbar

Monday 25 June 12

TOOLS TO USE FOR COMPETITOR ANALYSIS

Monday 25 June 12

TOOLS TO USE FOR CONTENT STRATEGY

User search can define content strategy

Monday 25 June 12

TOOLS TO USE FOR CONTENT STRATEGY

http://www.seomoz.org/blog/show-keyword-position-using-filters-and-advanced-segmentsMonday 25 June 12

TOOLS TO USE FOR CONTENT STRATEGY

Monday 25 June 12

TOOLS TO USE FOR CONTENT STRATEGY

Monday 25 June 12

HOW TO TRACK PROGRESS

Monday 25 June 12

HOW TO TRACK PROGRESS

Monday 25 June 12

HOW TO TRACK PROGRESS

Monday 25 June 12

HOW TO TRACK PROGRESS

Monday 25 June 12

HOW TO TRACK PROGRESS

Monday 25 June 12

HOW TO TRACK PROGRESS

Monday 25 June 12

TOOLS YOU CAN USE

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Paid, limited free version

Free

Monday 25 June 12

Monday 25 June 12

WHAT’S NEW?

Monday 25 June 12

WHAT’S NEW?

Monday 25 June 12

WHAT’S NEW?

Monday 25 June 12

WHAT’S NEW?

Now pulling brand name, instead of Google Places name

Monday 25 June 12

WHAT BLOGGERS NEED TO IMPLEMENT

rel=”author”

rel=”me”

Authorsure

Monday 25 June 12

WHAT BLOGGERS NEED TO IMPLEMENT

http://www.google.com/webmasters/tools/richsnippets

Monday 25 June 12

WHAT BLOGGERS NEED TO IMPLEMENT

Monday 25 June 12

LIVE SITE AUDIT

Monday 25 June 12

PRIORITY LIST

1. Ensure correct site structure2. Ensure design is half decent3. Have a content strategy

1. On-site2. Social media3. Contribution

4. A / B split testing5. Objective: to generate good news once a month...

Become a thought leader !!Don’t be afraid to share the love !!

Monday 25 June 12

Contact details

Neil Pursey

+27 84 627 0619

Monday 25 June 12