ipglbt promote yourself and get promoted final

PROMOTE YOURSELF ANDGET PROMOTED

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MY STORY

2

Fiction Writer

MW/Fallon/McCann

Account/Chief Of Staff/Regional Learning Director

Executive Coach

Hired & promotedA LOT of people

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IF YOU RAN YOUR COMPANY, WOULD YOU HANDPICK

YOU OUT OF THE CROWD FOR

A PROMOTION?

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EXERCISE

ARE YOU READY TO BE PROMOTED?

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ARE YOU READY TO BE PROMOTED?

The job you want makes sense to you

You have the skills

You are considered a star

You are active in your industry

You are included by management

You are given critical responsibilities

You are invited to meetings where your peers are excluded

Source: Dauten – Amended

You get along with your peers

You like your boss

You are accepted by your boss’s peers

Your company is doing well

Your boss is leaving

You’ve trained your replacement

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IF YOU SCORED 12 OR HIGHER,

YOU’RE READY TO BE PROMOTED.

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WHY MOST PEOPLE DON’T GET PROMOTED

You’re slacking

You’re doing “just fine”

You’re invisible

You’re hard to work with

Your boss needs you in that job

Source: CNN

Someone above you needs to leave for you to move up

You have the wrong image

You’re competing with superstars

The company can’t promote you

COMPLAINTS I HEAR MOST OFTEN FROM PEOPLE

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COMPLAINTS I HEAR MOST OFTEN FROM PEOPLE

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“I don’t know what to focus on to get promoted.”

“I’m uncomfortable merchandising myself.”

“I don’t understand the politics of this place.”

“I don’t know the right time to ask for a promotion. It always seems like a bad time.”

“I honestly don’t know how to ask.”

“Gone are the days that employees are “tapped on the shoulder” for promotion simply by showing up to work and not making waves. Employers want to see passion, leadership, a “whatever it takes attitude” and a solution-oriented team player.”

Source: Chicago Tribune 10

I FEEL LIKE IT SHOULD JUST HAPPEN.

1111

THE SIMPLE FORMULA

Performance Determination Strategy Desired OutcomeAsk

GOODS GRIT GRIP GRABPROMOTIO

N

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OUR 8 STRATEGIES

01 Master your current job and convey this truth

02 Figure out the rules/politics to the game

03 Define and communicate your personal brand

04 Influence your management

05 Create time to develop a strategy

06 Embrace grace

07 Pretend you’re the boss & learn from it

08 Be ready to ask for the job

STRATEGY #1 MASTER YOUR CURRENT JOB AND CONVEY THIS TRUTH

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KEY QUESTIONS

Are you passionate

about your job and really good

at it?

Does it build on your strengths?

Do you have the right skills

and knowledge?

Do you get feedback that you are well-

liked?

Do you have stellar

performance evaluations?

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KEY ACTIONS

“Conventional wisdom holds that the best candidate is the one who fits a set list of requirements for the job. In practice, however, often it’s the job that’s tailored to fit the candidate.”

Source: Fast Company 16

STRATEGY #2 FIGURE OUT THE RULES/POLITICS TO THE GAME

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“In most organizations, promotions are governed by unwritten rules – the often fuzzy, intuitive, and poorly expressed feelings of senior executives regarding an individual’s ability to succeed.”

Source: Harvard Business Review

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KEY QUESTION

Do you know what it will take to get a

promotion at your company?

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KEY ACTIONSKnow the roles

and responsibilities of the job you

want.

Gain the skills and knowledge you need for it.

Talk to people who have been

promoted.

Find out the process

management uses and their evaluation

criteria.

Get a feel for the soft

measures.

STRATEGY #3 DEFINE AND COMMUNICATE YOUR PERSONAL BRAND

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KEY QUESTION

Do you stand for something ownable

and motivating within your company?

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WHAT DOES YOUR BRAND SAY…

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KEY ACTIONS

Evaluate what others around you stand for.

Define what makes you unique.

Demonstrate that in everything you do.

Start to show and tell everyone.

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EXERCISE

PERSONAL BRAND SHEET

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EXERCISE

Personal Brand Sheet:

Notes: Always (but quietly) be doing brand research on

yourself.Seek out and destroy misperceptions/inconsistencies.

The 3 things I want to

be known for are:

What makes me most unique is:

When people see me,

they should say, “____.”

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STRATEGY #4 INFLUENCEYOUR MANAGEMENT

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KEY QUESTIONS

Are you resting on your laurels?

Do you contribute every day?

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KEY ACTIONS

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EXERCISE

STAKEHOLDER INFLUENCE MAP

StrategyMessage

Timing JohnSarah

Eric

Don

Mary

LarryBoard

TonyMe

StrategyMessageTiming

StrategyMessageTiming

StrategyMessageTiming

StrategyMessageTiming

StrategyMessageTiming

StrategyMessage

Timing

StrategyMessage

Timing

STRATEGY #5 CREATE TIME TO DEVELOP A STRATEGY TO GET PROMOTED

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KEY QUESTION

Do you make time to strategize about what it’s going to

take to get promoted?

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KEY ACTIONS

Embrace that

getting promoted is another part-time

job

Get efficient to

open up time

Get up early

Schedule time for

promotion activities and honor

it

STRATEGY #6 EMBRACE GRACE

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“When the going gets tough, the tough relax.”

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KEY QUESTION

When chaos ensues, are you the calm

one who others look to?

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KEY ACTIONS

STRATEGY #7 PRETEND YOU’RE THE BOSS & LEARN FROM IT

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“It’s the employee who puts the company before the individual who gets promoted.”

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KEY QUESTION

Do you understand what drives your

boss/how they view things/how they make decisions?

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KEY ACTIONS

Study your bosses and what they appreciate

Find out their stories

Notice who gets praise

Evaluate people in your department

Act from your boss’s POV

STRATEGY #8 BE PREPARED TO ASK

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“Employees are usually promoted because a job/role opens up and they are right for it, not just because they are ready.”

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KEY QUESTION

Can you articulate right now why you

deserve to be promoted?

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KEY ACTIONS

Always have an email ready to

go

Have your talking points

prepared ALWAYS

Practice your elevator speech

out loud

Adapt depending on who your audience is

ASK

According to LinkedIn Research, January, June

and July are the best months to receive

promotions in the U.S.

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EXERCISE

THE ASK

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EXERCISE

/ The Ask:

Partner with someone and practice asking for the job.

Opening

Ask

Rationale

Close

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12 PARTING THOUGHTS

01 No complaining/gossip

02 Get to know as many people as possible

03 Work for a company that has room to grow

04 Groom a successor for your job

05 Be okay with going to another company

06 Don’t suffer

07 Find mentors

08 Tell people you are ready

09 Always be prepared

10 Embrace change and take risks

11 Consider lateral moves

12 Plan for your next job the day you start your current job

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Q&A

THANKYOU

mark.strong@mccann.com646.418.0291