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Geoff McDonald @IdeasMarketing #ideaslunch How to Get Paid to Promote Yourself It’s OK, we haven’t started yet!

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The holy grail of marketing is to get paid to promote yourself. This magical scenario is more achievable than you might think. And, in this webinar you'll learn: • Why books are dying • What t-shirts, sunglasses and motor cars have in common • Why a digital diary is significantly better than a paper one • The easiest product you could probably ever create • Why leaf blowers sell themselves • Multiple ways to get paid to promote yourself

TRANSCRIPT

Page 1: How to Get Paid to Promote Yourself

Geoff McDonald @IdeasMarketing #ideaslunch

How to Get Paid to Promote Yourself

It’s OK, we haven’t

started yet!

Page 2: How to Get Paid to Promote Yourself

Geoff McDonald @IdeasMarketing #ideaslunch

How to Get Paid to Promote Yourself

Page 3: How to Get Paid to Promote Yourself

Ideas Architect

Follow conversation on Twitter: @ideasmarketing

Page 4: How to Get Paid to Promote Yourself

?Geoff McDonald @IdeasMarketing #ideaslunch

Page 5: How to Get Paid to Promote Yourself

The Marketing BlindspotPart 1

Geoff McDonald @IdeasMarketing #ideaslunch

Page 6: How to Get Paid to Promote Yourself

Recording + Slides PDF : IdeasMarketing.com.au/webinars

Promotion Costs Money!

Page 7: How to Get Paid to Promote Yourself

Geoff McDonald @IdeasMarketing #ideaslunch

Ads, Brochures, PR

Page 8: How to Get Paid to Promote Yourself

Geoff McDonald @IdeasMarketing #ideaslunch

Lifetime Customer Value

Page 9: How to Get Paid to Promote Yourself

Geoff McDonald @IdeasMarketing #ideaslunch

The Holy Grail

Page 10: How to Get Paid to Promote Yourself

Recording + Slides PDF : IdeasMarketing.com.au/webinars

Expense or Income?

Page 11: How to Get Paid to Promote Yourself

Geoff McDonald @IdeasMarketing #ideaslunch

See Things Differently x4

Page 12: How to Get Paid to Promote Yourself

Sometimes we find incredible answers in unlikely places

The Holy Grail

Page 13: How to Get Paid to Promote Yourself

Are you part of our cult?

The Holy Grail

Page 14: How to Get Paid to Promote Yourself

?Geoff McDonald @IdeasMarketing #ideaslunch

Page 15: How to Get Paid to Promote Yourself

What are you promoting?

Geoff McDonald @IdeasMarketing #ideaslunch

Part 2

Page 16: How to Get Paid to Promote Yourself

The Ideas Marketing Curve

Page 17: How to Get Paid to Promote Yourself

$$$

The Ideas Marketing Curve

Page 18: How to Get Paid to Promote Yourself

$$$

Relationship

The Ideas Marketing Curve

Page 19: How to Get Paid to Promote Yourself

$$$

Relationship

The Ideas Marketing Curve

Page 20: How to Get Paid to Promote Yourself

$$$

Relationship

The Ideas Marketing Curve

Page 21: How to Get Paid to Promote Yourself

$$$

Free

Relationship

Low

High

All Roads Lead to Rome

Page 22: How to Get Paid to Promote Yourself

$$$

Webinar

Relationship

Workshop

Consult

Ideas Marketing : My Business

Page 23: How to Get Paid to Promote Yourself

$$$

Free

Relationship

Low

High

Paid to Promote : Your Best Opportunity

Page 24: How to Get Paid to Promote Yourself

$$$

Free

Relationship

Low

Up the Curve : From Free to Fee

Page 25: How to Get Paid to Promote Yourself

$$$

Relationship

Low

High

Down the Curve : From High To Low

Page 26: How to Get Paid to Promote Yourself

Key Principal : Move Up The Curve

Make it good enough to sell

Page 27: How to Get Paid to Promote Yourself

29 Visual Book Summaries available at : BookRapper.com

Page 28: How to Get Paid to Promote Yourself

$$$

Free

Relationship

Low

From Free to Fee V From Fee to Free

Page 29: How to Get Paid to Promote Yourself

Key Principal : Move Down The Curve

Productize Your Service

Page 30: How to Get Paid to Promote Yourself

Sell Your Service Without you Being There

Page 31: How to Get Paid to Promote Yourself

?Geoff McDonald @IdeasMarketing #ideaslunch

Page 32: How to Get Paid to Promote Yourself

Are you shy and lazy?Part 3

Geoff McDonald @IdeasMarketing #ideaslunch

Page 33: How to Get Paid to Promote Yourself

How do you get paid to promote your services?

Geoff McDonald @IdeasMarketing #ideaslunch

Page 34: How to Get Paid to Promote Yourself

Geoff McDonald @IdeasMarketing #ideaslunch

Page 35: How to Get Paid to Promote Yourself

Books are dying!

Geoff McDonald @IdeasMarketing #ideaslunch

Page 36: How to Get Paid to Promote Yourself

Books are lazy and shy!

Geoff McDonald @IdeasMarketing #ideaslunch

Page 37: How to Get Paid to Promote Yourself

Recording + Slides PDF : IdeasMarketing.com.au/webinars

Are your productsshy and lazy?

Page 38: How to Get Paid to Promote Yourself

Passive Active

Geoff McDonald @IdeasMarketing #ideaslunch

Page 39: How to Get Paid to Promote Yourself

Which Sells More?

Page 40: How to Get Paid to Promote Yourself

Which Sells More?

Page 41: How to Get Paid to Promote Yourself

The Web has changed!

Page 42: How to Get Paid to Promote Yourself

Passive Active

Major Product Trend

Page 43: How to Get Paid to Promote Yourself

What do these three things have in common?

Page 44: How to Get Paid to Promote Yourself

Geoff McDonald @IdeasMarketing #ideaslunch

What am I selling?

Page 45: How to Get Paid to Promote Yourself

Geoff McDonald @IdeasMarketing #ideaslunch

Page 46: How to Get Paid to Promote Yourself

Passive Active

Public

Private

Page 47: How to Get Paid to Promote Yourself

Passive Active

Public

Private

Page 48: How to Get Paid to Promote Yourself

Passive Active

Public

Private

Page 49: How to Get Paid to Promote Yourself

Passive Active

Public

Private

Page 50: How to Get Paid to Promote Yourself

Passive Active

Public

Private

Page 51: How to Get Paid to Promote Yourself

Geoff McDonald @IdeasMarketing #ideaslunch

Create an Active Product

Page 52: How to Get Paid to Promote Yourself

Geoff McDonald @IdeasMarketing #ideaslunch

Create a Public Product

Page 53: How to Get Paid to Promote Yourself

Recording + Slides PDF : IdeasMarketing.com.au/webinars

a BIG opportunity

Page 54: How to Get Paid to Promote Yourself

Geoff McDonald @IdeasMarketing #ideaslunch

The easiest opportunity

Page 55: How to Get Paid to Promote Yourself

Geoff McDonald @IdeasMarketing #ideaslunch

The easiest opportunity

Page 56: How to Get Paid to Promote Yourself

Geoff McDonald @IdeasMarketing #ideaslunch

The easiest opportunity

Page 57: How to Get Paid to Promote Yourself

?Geoff McDonald @IdeasMarketing #ideaslunch

Page 58: How to Get Paid to Promote Yourself

What’s NextPart 4

Geoff McDonald @IdeasMarketing #ideaslunch

Page 59: How to Get Paid to Promote Yourself

Four Principles to Get Paid To Promote Yourself

Make it good enough to sell

Page 60: How to Get Paid to Promote Yourself

Productize Your Service

Four Principles to Get Paid To Promote Yourself

Page 61: How to Get Paid to Promote Yourself

Create an Active Product

Four Principles to Get Paid To Promote Yourself

Page 62: How to Get Paid to Promote Yourself

Create a Public Product

Four Principles to Get Paid To Promote Yourself

Page 63: How to Get Paid to Promote Yourself

September 1st 12:30-1:15pm Facebook.com/IdeasMarketing

Making Ideas Happen

Next Webinar

Page 64: How to Get Paid to Promote Yourself

Melbourne 14 October 8:30am - 5:00pm

Workshop: How to Design, Build and Sell Your Ideas

Page 65: How to Get Paid to Promote Yourself

More: IdeasMarketing.com.au/Workshops

Workshop: How to Design, Build and Sell Your Idea

$450 +GST

$270 +GST22nd September

Page 66: How to Get Paid to Promote Yourself

More: IdeasMarketing.com.au/Workshops

Workshop: How to Design, Build and Sell Your Idea

$450 +GST

$270 +GST22nd September

Page 67: How to Get Paid to Promote Yourself

[email protected]

IdeasMarketing.com.au/Webinars


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