inxpo social suite: social media, games and virtual converge

Virtual Events. Real Results Virtual Events. Real Results

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INXPO SOCIAL SUITETM

MAKING THE VIRTUAL WORLD MORE SOCIALConvergence of Social, Games and Virtual Experiences.

Virtual Events. Real Results Virtual Events. Real Results

Convergence: Social Media, Games & Virtual

Social

• Facebook*: 3.5 million events created per month

• Facebook Connect*: 60 million monthly links to external pages

• Twitter**: 55 million tweets a month

• Twitter**: More than 105.7 million members globally

• LinkedIn: More than 60m users

* Facebook - http://www.facebook.com/press/info.php?statistics

** Benny Evangelista, “Twitter insists it won’t abandon developers,” April 15, 2010

Virtual Events. Real Results Virtual Events. Real Results

Social

Games

Convergence: Social Media, Games & Virtual

Virtual Events. Real Results Virtual Events. Real Results

Games, Learning and Work

• 65% of American households play computer or video games

• Average player is 35 and has been playing for 13 years*

• 70% of major employers use interactive software and games to train employees**

• Over 75% of businesses and non-profits using game-based training plan to expand in 3-5 years**

* Electronic Software Association, “2009 Essential Facts About the Computer and Video Game Industry”

** Electronic Software Association, “Video Games in the Workplace,” page 2.

Virtual Events. Real Results Virtual Events. Real Results

Social

VirtualGames

Convergence: Social Media, Games & Virtual

Virtual Events. Real Results Virtual Events. Real Results

Social Marketing and Events

• Two-thirds of marketers have used social-media sites or tools for marketing purposes*

• According to Market Research Media, virtual conferences and tradeshows will be a $18.6 billion industry by 2015

Source: Exhibitor Media Group January 2010

* Travis Stanton, 2010 Social Media in Marketing Survey”, Exhibitor Magazine, April 2010

Virtual Events. Real Results Virtual Events. Real Results

INTRODUCING INXPO SOCIAL SUITETM

Social

VirtualGames

INXPO SOCIAL SUITETM

Virtual Events. Real Results Virtual Events. Real Results

INXPO: Making Virtual…Social

• Connect, collaborate and learn – all in one environment

• Expand touchpoints before, during and after the event

• Extend content beyond the “live” event

• Increase education and brand awareness

• Drive audience acquisition

• Promote peer-to-peer collaboration and networking

Virtual Events. Real Results Virtual Events. Real Results

INXPO Social Space Wherever You Need It

Virtual Events. Real Results Virtual Events. Real Results

INXPO Social Space Wherever You Need It

Virtual Events. Real Results Virtual Events. Real Results

GAMES – THE ULTIMATE SOCIAL COMMUNITY

• Engage audiences with interactive features

• Reinforce content retention and learning

• Stimulate competition

• Promote specific game sponsors

Virtual Events. Real Results Virtual Events. Real Results

INXPO – Games & Leaderboard

Virtual Events. Real Results Virtual Events. Real Results

CISCO LIVE 2009* - Social Engagement

More than 2,500 profile matches run

More than 1,400 1:1 chats conducted

2,000 unique visitors to the networking lounge

1,400 participated in live video chats with Cisco experts

*Cisco Live & Networkers Virtual , June 2010 will incorporate InXpo Social Suite

Virtual Events. Real Results Virtual Events. Real Results

CISCO GSX – A Game Changer

19,000+ in attendance with one million views

13,000+ active players of “The Threshold”

8,000+ participants in group chat within the Chat Zone

9,500+ playing GSX mini games

Virtual Events. Real Results Virtual Events. Real Results

Private Video Stream Live

Event (Physical or Virtual)

Private Video Stream Post

Social Outreach Pre-Event Social Outreach Live Social Outreach Post

Social Video Live Social Video Post

Virtual Education Pre-Event Virtual Education Live Virtual Education Post

Pre-Event Promotion/Marketing Live Event Post-Event Extension

Virtual Games LiveVirtual Games Pre-Event

Persistent Communities

A More Social Approach to Events

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About INXPO

• Leading Provider of Virtual Events & Virtual Business Communities

o Full Suite of Solutions on a Single SAAS Platform

o Headquartered in Chicago, IL

• 6+ Years Virtual Event Experience

o Over 1,000 Virtual Experiences Delivered

• Award Winning Solution & Services

o Technology Innovator & Platform Leadership

• Customers Include Leading Global Brands & Organizations

o Global Customers Require Global Events & Global Platform

o Brand Innovators Include: Cisco, GE, Procter & Gamble, AAA

o Media Leaders Include: Forbes, TechTarget, UBM and Ziff Davis

Virtual Events. Real Results Virtual Events. Real Results

INXPO – Virtual Events Pioneer… Industry Firsts

• April 2009 - Announced an industry-first partner program with numerous event and experiential marketing agencies and leading media companies.

• May 2009 – Announced the industry’s first integration with Twitter;

• September 2009 –Delivered the industry’s largest and most engaging virtual event with Juxt Interactive, for Cisco (Cisco Global Sales Experience) that included the first alternate reality game within a virtual event;

• March 2010 – Announced the return of Comdex as a virtual event on the INXPO Platform with media partner, UBM Studios.

• May 2010 – InXpo Social SuiteTM first to integrate social media, gaming and virtual platform.

Virtual Events. Real Results Virtual Events. Real Results

Contact INXPO

Interested in learning more about making your virtual events more social?

Sales:David Kaz contactsales@inxpo.com(312) 962-3732

Marketing:Michael WestcottPR@inxpo.com(617) 803-9383

More resources available at: http://bit.ly/InXpoSocialSuite