introduction to online video in the nbn world

Introduction to online video in the NBN world

How the NBN will change the way we watch video

Salisbury and Modbury

Who am I?

• Ryan Jones• Marketing Coordinator at

Connecting Up• Freelance video

production• National motorsport• Conferences

Key learnings

• Basic concepts and terminology of video• Benefits of online video• The impact of the NBN on video• Tools you will need for video production• Introduction to YouTube• Google+ Hangouts

Introductions

• Who are you?• Where are you from?• What experience do you have with video?

National Broadband Network (NBN)

• Much higher speed internet access

• Allows HD video to be streamed

• Do more at once online

Terminology

• Streaming• Codec• Content Delivery

Network (CDN)• Rendering

• Bit-rate• Lower third• Bandwidth• Buffering

Benefits of online video

• New ways to connect with your audience• Testimonials• Training and how to videos• Product information and demonstrations• Screen capture walkthroughs

Improvements with the NBN

Tools of the trade

• Camera• Microphone• Tripod• Editing Software• Computer

Tools of the trade

Tools of the trade

Tools of the trade

Tools of the trade

Tools of the trade

Tools of the trade

Introduction to YouTube

• Easiest way to publish videos online

• Supports High Definition and 3D Video

• Live Streaming coming soon

YouTube Accounts

• Normal user• Publish videos• Comment• Subscribe

• Partner• Publish videos• Comment• Subscribe• Brand your channel• Earn revenue• Promotional tools• Advanced analytics• YouTube support and

rewards

How do I become a partner?

• Register with YouTube• Get started uploading!• Use the free resources they provide

• YouTube Playbook

http://www.youtube.com/yt/creators/

YouTube for Nonprofits

• Similar to YouTube Partnership• Advanced customisation features• Call to action overlays• Google Checkout “Donate” button• No revenue sharing

Google+ Hangouts

• Live video conferencing

• Integrates with YouTube

• Allows you to connect realtime with your audience

Google+ Hangout Applications

• Any live, real time communication• Group job interviews• Showing prospective buyers through a house• Client meetings• Training

Resources for not-for-profits

• Adobe donation program• CS6 Production Premium• Premiere Elements

• Citrix discount program• GoToMeeting

Resources for not-for-profits

• Google for Nonprofits• http://www.google.com.au/nonprofits/

• Google Grants• http://www.google.com.au/grants/

• YouTube for Nonprofits• GoToMeeting

Questions